What We Offer


The main function of marketing is to increase sales. The term marketing is actually derived from taking your business to market. It is the purpose of the business plan to convert sales into profits.

The way to achieve this goal is through customer acquisition, retention, loyalty, cross-selling, up-selling, referrals, and so on. In other words, we aim to maximise the lifetime value of every single customer.

Firstly, we need to profoundly understand the target audience in question – demographics, behaviour, beliefs, etc. – so we know how best to make contact with them, how to stimulate their interest with relevant messages, and how to encourage them to move along the path to becoming a customer.

The first stage in the process is to establish the most effective ways to raise awareness by considering the various marketing media at our disposal – such as direct marketing, responsive advertising, email marketing, telemarketing, sales meetings, exhibitions, digital marketing, sales promotion, and so on.

We then need to plot the entire sales pipeline strategy to ensure we funnel opportunities along a conversion path with the least possible waste, thereby maximising sales. The target market starts as a list of suspects, who turn into prospects before they convert into customers.

Here we should mention the importance of delivering a consistent brand experience at every point of interaction with customers, at every stage in the pipeline. This is where employee and channel sales training, customer service and product education are crucial.

We also ought to think about customer retention. We all know that it costs a great deal more to find a new customer than to keep an existing one – so repeat business is an obvious place to focus. Customer loyalty can be efficiently improved through the use of customer relationship management (CRM) tools that need not cost the earth.

We can also cross-sell to current customers, and we can ask them to recommend us to their acquaintances through “refer-a-friend” programmes.