When it comes to our design studio, the difference with Abacus is twofold. Firstly, the quality of our project management and, secondly, our in-depth understanding of the business planning and marketing consultancy processes. Any half decent creative person can design something, but our job is to make sure it is fit for purpose and matches the needs of the business. With this in mind, we sit down with clients to discuss their requirements in great detail before we pick up a pen or a mouse. We ask difficult questions to ensure that there is complete clarity in terms of objectives, audience and the core proposition underlying the products and services involved.
The team includes creative directors, designers, artwork managers, image retouching specialists, copywriters, photographers, animators, film makers and so on. It is a one stop shop when it comes to the creation of assets at every stage in the process.
Where assets are created in various different media formats as determined by the needs of the brief – be this marketing communications, direct marketing, event marketing, press advertising, digital campaigns, and so on.