Abacus is an integrated marketing agency. This means that we deliver a complex variety of different marketing skill sets to suit individual client needs. We approach all marketing projects from a strategic mind set, simply because we believe it is naïve to approach them in any other way. Strategy means the efficient use of scare resources (normally this is time and money) to achieve a specified goal. If a client has more than one goal (as is often the case), this necessitates their prioritisation, so that there is a clear agreement and unambiguous understanding between different parties as to their relative importance. To be able to deliver excellent marketing strategy, one needs to know the business model, the industry sector and competitor activities. This market research will identify key insights which will drive the strategic positioning and messaging. Budgets and timings are also essential.
We work across all marketing media including; advertising, sales promotion, live events and direct marketing. We are experienced in the design and print production of marketing collateral. We are knowledgeable at branding and design.
We deliver sophisticated digital marketing campaigns. We know how to mix PR with marketing and make it work.
We know everything you would want us to know. And if we don’t know, we know how to find out. We are not afraid to tell you if your initial ideas are not the ideal way to proceed – we believe this diplomatic, direct honesty is why clients prefer to work with us rather than getting yet another “yes man” from standard agencies, who often don’t even think about questioning what they are told in the first place…