After this, one needs to look at the design and content of the email. Most emails are built in HTML and include logos, images, video, photographs, headlines, calls to action, social media links, and content.
It is extremely unlikely that any graphic devices will automatically display on receipt because of the security settings set by the company or individual. Users have to complete a manual process to display these graphics, so it is important that they trust the company who is sending them the email, especially if they have not directly signed up to receive communications from them, so above-the-fold is especially important to find a way to deliver a credible first impression, such as the subject title and the ‘From’ email address you use.
These emails should be designed in such a way as to support the brand proposition, to ensure a consistent and professional image that delivers a credible first impression. That being said, it is worth testing a more minimalistic approach, and we have seen great success with simple text emails featuring a URL link to the client’s website that have almost no branding or imagery whatsoever, other than perhaps a company logo and social media icons in the email signature.