There are two million websites and mobile apps within the Google AdWords remarketing network alone, which makes this solution fit for purpose for most companies, though there are other networks like AdSense with even broader networks for more sophisticated bigger budget campaigns. You will need to create a suite of display adverts as part of the creative process – these will be as simple or detailed as the strategy dictates.
Although PPC is the most common form of paid advertising, you can also pay for impressions, which is called CPM (Cost Per Mille) – this means you pay every 1,000 times your advert appears on a third-party website.
Social media is another rapidly growing and highly effective tool for advertising and promotion. Whilst it is important to have plenty of followers on your social media channels, these audiences are always to some degree self-limiting. Social media advertising allows you to target a much wider audience to promote your business and its products and services.
Social advertising is an effective medium for special offers, product discounts and promotional deals. You can use social media promotion to generate sales, to drive traffic to your website, to increase follower numbers, to encourage participation in online polls, to promote content, to feed the sales pipeline, and so on.