We optimise the website for SEO purposes.
There are about 15-20 factors falling under three distinct categories which affect on-site search engine optimisation – content, architecture and HTML. As an essential part of the process, we identify the keyword search terms that are most relevant to a client’s business, and we do this through a variety of manual and technical processes.
If necessary, we set up social media pages, making sure that they are consistent with the brand proposition, and we create feeds, links and icons on the website to encourage site visitors to follow one or more of these pages. We also offer site visitors the opportunity to sign up for ongoing communications, such as a newsletter or webinar – even if these ongoing communications are not currently being offered, this is still an effective way to build up a valuable database of prospective customers.
Once we have created the website, we undertake in-depth testing to make sure that it displays optimally and functions properly on all relevant browsers, operating systems and viewing platforms. We provide training support as required to help clients to understand how to access and operate the backend of the website, so that they are able to update it in future, if they wish to do so. If not, we can do this for them on an ongoing basis until they have internal resources in place to deliver it themselves.