THE NEXT STEP IN THE PROCESS IS TO RESEARCH THE MARKETPLACE.
We use various manual processes and technical tools to analyse competitor websites to gain a better understanding of their digital marketing activities. Where necessary, we read industry reports and undertake desk research. In some instances, we pose as prospective customers to analyse competitor sales and marketing processes. We purchase and analyse market sector reports as and when necessary.
Understanding customers is key to any business. We host facilitated workshops with staff, management and directors to understand the emotional drivers and rational needs of their target markets. We discuss customer profiling to identify relevant demographical and psychographical traits.
We analyse sales and prospect data. We look at existing sales processes, how the pipeline works, churn rates and customer lifetime value. Wherever possible, we interview customers directly to find out what they think. We segment profiles by sector, product and service where necessary and appropriate to do so.