We have also created animated videos for a number of clients including one for Kuehne + Nagel that is now shown behind reception at their UK head office. Our video for Vello did a great job of explaining how their business proposition worked, as did the video we created for IFF Research to explain the features and benefits of one of their core products.
Video – in any form – is an important element of content marketing. Customers like to engage with brands visually. Product and service videos (e.g. “who it is for”, “how to use” or “what are the benefits”) are easy and quick for people to digest. They do not necessarily require high‐end production values either. Straight to camera commentary or webinar videos can also be well‐received in appropriate circumstances. Video footage can also help SEO efforts, especially when it is hosted offsite on video platforms such as YouTube, where it is also possible to add scripts as text.