web apps

All posts tagged web apps

How to create a digital marketing strategy

by Steve Brown on May 9, 2018

It is already hard to imagine a world without online digital marketing. How companies engage with their customers has fundamentally changed since the advent of the internet. Instead of advertisements and messaging aimed at mass audiences with a rather generic target market demographic, nowadays marketing is much more targeted and niche in its execution. Its success (or otherwise) can also be far better evaluated and changes made rapidly and on an ongoing basis to finetune its effectiveness. That is why it is crucial to know how to create a successful digital marketing strategy for your business.

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Steve BrownHow to create a digital marketing strategy

How to develop a brand strategic proposition

by Steve Brown on April 13, 2018

Every company has a brand – the company itself is a brand, and it is the brand that has value on the balance sheet – it is the difference accounted for by the term “goodwill” between what a business is worth and what someone is prepared to pay for it. But not every company has a very clear idea of what their brand stands for. In fact, we would go so far as to suggest that one reason why so many businesses fail in their early years is that they haven’t thought through their brand strategic proposition to really clarify both internally and externally what makes them different and special in a crowded marketplace.

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Steve BrownHow to develop a brand strategic proposition

What does GDPR mean for marketing in 2018?

by Steve Brown on March 9, 2018

In this article, we will be looking at GDPR from the perspective of how it will impact upon your marketing strategy and therefore, what does GDPR mean for marketing in 2018? The bottom line is that – as long as you are using data that has been ethically collected to market your business in a fair and transparent way – you have nothing to worry about. Furthermore, we consider GDPR to actually be a positive step in the right direction when it comes to the appropriate use of data by organisations who wish to raise awareness about their products and services to prospects and customers, in the hope of generating additional sales in some way or another.

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Steve BrownWhat does GDPR mean for marketing in 2018?

How to create a content marketing strategy

by Steve Brown on February 7, 2018

As mentioned in one of our previous blog posts (describing some of the major trends to be expected in 2018), eight out of ten marketers believe content marketing is a key constituent of marketing success, yet only three out of ten within the same sample had a content marketing strategy in place. Setting a strategy isn’t hard, but it can be daunting to know where to start when it comes to working out what is needed – by whom, in what format, how often, why, and so on. That is why we recommend the use of the long-established SMART goals methodology (Specific, Measurable, Attainable, Relevant and Timely).

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Steve BrownHow to create a content marketing strategy

Marketing Trends 2018

by Steve Brown on January 15, 2018

It’s a natural time of the year to create plans and to take a broader look at the factors that are likely to affect our businesses in the coming year. In this piece, we set out some of the likely marketing trends in 2018 that either will or could – and in many cases, should – fundamentally change how marketing is delivered. To this end, we have trawled the internet to see what a wide variety of marketing experts across the globe are predicting to be the most disruptive influences in the coming year.

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Steve BrownMarketing Trends 2018