All posts tagged social media marketing
Websites are – for most companies – the primary shop window into their business. The same principle applies whether you’re selling goods and services online via an e-commerce website, or whether your website is a portal to create sales and leads more indirectly.
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Take your business to the next level in 2019 with a fab new marketing plan
New year, new plan. It’s the ideal time to use insights and learnings gleaned from last year’s sales and marketing activities to redefine your marketing planning for the year ahead. The first step in the process is to ensure that your business plan is still pointing in the right direction in order to achieve your corporate goals. The marketing plan then creates a clear framework upon which the overall marketing strategy is built – which means you then have all the basics in place for developing media-specific strategies for all your activities, campaigns and tactics.
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Strategic marketing review
It is a natural point in the year to look back at the performance of your business during 2018 and to plan ahead for 2019 – and an integral part of this process is a strategic marketing review to make sure that current plans are aligned with the latest goals, and that the performance of your various marketing strategies are as effective and efficient as possible.
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So, you are ready to invest some of your hard-earned savings on marketing, and you are looking for immediate results – such as sales leads, web traffic, and customer engagement. You want to target specific audience groups and you need to be able to measure performance in order to improve what you are doing on an ongoing basis. If these are your goals, a digital advertising strategy is very probably the right option for you to go for.
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There are very few businesses that don’t have a sales function. The generation of leads is an absolute must for a healthy sales pipeline, and they must be of sufficient quality and quantity to meet the financial goals of the business plan and to deliver its projected sales forecasts. That is why a search engine optimisation (SEO) marketing strategy is always worth considering…
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Social media marketing has exploded into our lives, both personally and professionally, over the last few years, but there are still many businesses who are wondering exactly what are the benefits of social media marketing are, and whether it’s really worthwhile to invest the time, money and effort to deliver it effectively. Here are some really strong reasons why you should do it.
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