sales and marketing

All posts tagged sales and marketing

Strategic marketing review 2018

by Steve Brown on December 14, 2018

Strategic marketing review

It is a natural point in the year to look back at the performance of your business during 2018 and to plan ahead for 2019 – and an integral part of this process is a strategic marketing review to make sure that current plans are aligned with the latest goals, and that the performance of your various marketing strategies are as effective and efficient as possible.

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Steve BrownStrategic marketing review 2018

What is customer segmentation?

by Steve Brown on December 6, 2017

We often get asked, “What is customer segmentation….?” alongside the follow-up question, “… and why do we need it?”.

Well, the key to successful marketing lies in understanding who your customers are and what makes them tick. It sounds obvious, but it is worth stating that the more you know about your customers, the deeper and more durable your relationship is likely to be with them. But, given the millions of people in the UK who could potentially be customers of yours (not to mention the billions in the world beyond), how is this achieved? Therefore, understanding customer segmentation is vital.

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Steve BrownWhat is customer segmentation?