PPC

All posts tagged PPC

Search Engine Optimisation (SEO) marketing strategy

by Steve Brown on June 8, 2018

There are very few businesses that don’t have a sales function. The generation of leads is an absolute must for a healthy sales pipeline, and they must be of sufficient quality and quantity to meet the financial goals of the business plan and to deliver its projected sales forecasts. That is why a search engine optimisation (SEO) marketing strategy is always worth considering…

READ MORE
Steve BrownSearch Engine Optimisation (SEO) marketing strategy

A BEGINNER’S GUIDE TO ONLINE MARKETING

by Steve Brown on June 1, 2014

When we talk about online marketing, we predominantly refer to search engine optimisation (SEO), pay-per-click (PPC) advertising, and social media. The general objective of these activities is to drive traffic to a website and/or to perform an action that leads to a sales conversion, either directly or indirectly.

READ MORE
Steve BrownA BEGINNER’S GUIDE TO ONLINE MARKETING