Marketing Strategy

All posts tagged Marketing Strategy

How to create a content marketing strategy

by Steve Brown on February 7, 2018

As mentioned in one of our previous blog posts (describing some of the major trends to be expected in 2018), eight out of ten marketers believe having a content marketing strategy is key to the constituent of marketing success, yet only three out of ten within the same sample had a content marketing strategy in place. Setting a strategy isn’t hard, but it can be daunting to know where to start when it comes to working out what is needed – by whom, in what format, how often, why, and so on. That is why we recommend the use of the long-established SMART goals methodology (Specific, Measurable, Attainable, Relevant and Timely).

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Steve BrownHow to create a content marketing strategy

Marketing Trends 2018

by Steve Brown on January 15, 2018

It’s a natural time of the year to create plans and to take a broader look at the factors that are likely to affect our businesses in the coming year. In this piece, we set out some of the likely marketing trends in 2018 that either will or could – and in many cases, should – fundamentally change how marketing is delivered. To this end, we have trawled the internet to see what a wide variety of marketing experts across the globe are predicting to be the most disruptive influences in the coming year.

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Steve BrownMarketing Trends 2018

Search Engine Optimisation (SEO)

by Steve Brown on September 15, 2016

Search engine optimisation

Search engine optimisation (SEO) is the term used to explain the process by which one strives to improve the search engine ranking results for specific keyword search terms – in other words, it is the means by which one raises the visibility of one’s website to algorithmically-driven ‘robots’ in order to appear on the first page of Google.

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Steve BrownSearch Engine Optimisation (SEO)

How to Register a Trade Mark

by Steve Brown on July 24, 2014

We have recently assisted one of our clients with registering a trademark for their company. We acted as the representative for our client in achieving trademark registration and we now offer this service of ‘register a trademark’ to existing and new clients as part of our integrated marketing offering.

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Steve BrownHow to Register a Trade Mark