Unsurprisingly, many of the companies we work with – regardless of size or sector – are interested in finding ways to generate high quality sales leads through a strategic approach to their marketing activities. There are of course many ways to achieve this goal. Ultimately, the correct solution depends upon a whole host of factors that are bespoke to that particular company. However, whilst the challenges will be unique to individual enterprises, we believe that the basic framework that one needs to consider remains the same for pretty much all organisations.
Take your business to the next level in 2019 with a fab new marketing plan
New year, new plan. It’s the ideal time to use insights and learnings gleaned from last year’s sales and marketing activities to redefine your marketing planning for the year ahead. The first step in the process is to ensure that your business plan is still pointing in the right direction in order to achieve your corporate goals. The marketing plan then creates a clear framework upon which the overall marketing strategy is built – which means you then have all the basics in place for developing media-specific strategies for all your activities, campaigns and tactics.
It is a natural point in the year to look back at the performance of your business during 2018 and to plan ahead for 2019 – and an integral part of this process is a strategic marketing review to make sure that current plans are aligned with the latest goals, and that the performance of your various marketing strategies are as effective and efficient as possible.
Abacus is an integrated marketing agency in London – we work with a diverse range of clients, including blue-chip corporates such as Canon, Kuehne + Nagel and Bloomberg, as well as with lots of start-up enterprises and SMEs (small to medium-sized businesses). The needs of each client are of course always going to be unique – however, the need for our services is largely determined by the size of the client we are working with, and they tend to fit into one of these two categories. We tend to work with forward-thinking, ambitious businesses who understand the benefits of working with a passionate and trustworthy marketing agency such as Abacus.
It’s important to take your time and consider your options carefully when you wish to enlist the services of a digital marketing agency. Make the wrong decision and it could have disastrous consequences for your business, resulting in a great deal of time and money being wasted. The best marketing agencies are the ones that work hard to gain an in-depth understanding of your specific needs and requirements and use their skills and experience to create an affordable package that meets your objectives perfectly whilst making the most of the technology and other resources available to them.
We create different types of marketing plans for a wide variety of clients, from start-up businesses and SMEs (small- and medium-sized enterprises) all the way through to blue chip organisations. Our clients operate within both the private and not-for-profit sectors. They work within a wide variety of industry sectors and in both B2B and B2C marketplaces (as well as within more complicated distribution and sales channels).