Digital Marketing

All posts tagged Digital Marketing

Digital advertising strategy

by Steve Brown on September 4, 2018

So, you are ready to invest some of your hard-earned savings on marketing, and you are looking for immediate results – such as sales leads, web traffic, and customer engagement. You want to target specific audience groups and you need to be able to measure performance in order to improve what you are doing on an ongoing basis. If these are your goals, a digital advertising strategy is very probably the right option for you to go for.

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Steve BrownDigital advertising strategy

The strategic application of artificial intelligence in marketing

by Steve Brown on July 3, 2018

In our article at the start of the year predicting marketing trends we expected to see during 2018, we made a brief mention of the growing use of artificial intelligence in marketing 2018 and commercial applications for both sales and marketing purposes and their solutions. Here we take a closer look at how it is becoming ever more important.

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Steve BrownThe strategic application of artificial intelligence in marketing

Search Engine Optimisation (SEO) marketing strategy

by Steve Brown on June 8, 2018

There are very few businesses that don’t have a sales function. The generation of leads is an absolute must for a healthy sales pipeline, and they must be of sufficient quality and quantity to meet the financial goals of the business plan and to deliver its projected sales forecasts. That is why a search engine optimisation (SEO) marketing strategy is always worth considering…

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Steve BrownSearch Engine Optimisation (SEO) marketing strategy

How to create a digital marketing strategy

by Steve Brown on May 9, 2018

It is already hard to imagine a world without online digital marketing. How companies engage with their customers has fundamentally changed since the advent of the internet. Instead of advertisements and messaging aimed at mass audiences with a rather generic target market demographic, nowadays marketing is much more targeted and niche in its execution. Its success (or otherwise) can also be far better evaluated and changes made rapidly and on an ongoing basis to finetune its effectiveness. That is why it is crucial to know how to create a digital marketing strategy for your business that is successful.

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Steve BrownHow to create a digital marketing strategy

What is the relationship between a Business Plan and a Marketing Strategy?

by Steve Brown on January 6, 2015

A marketing business plan is a company’s overall vision and mission and will include reference to every part of the business including a marketing strategy, that will have an impact on its ability to achieve its goals. Here’s a link to a Business Plan template https://www.gov.uk/write-business-plan to use as a starting point.

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Steve BrownWhat is the relationship between a Business Plan and a Marketing Strategy?

What are the key benefits of social media marketing?

by Steve Brown on December 6, 2014

Social media marketing has exploded into our lives, both personally and professionally, over the last few years, but there are still many businesses who are wondering exactly what are the benefits of social media marketing are, and whether it’s really worthwhile to invest the time, money and effort to deliver it effectively. Here are some really strong reasons why you should do it.

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Steve BrownWhat are the key benefits of social media marketing?

How do I get more people to visit my website?

by Steve Brown on November 20, 2014

So, you’ve got a decent website – it’s on-brand, it’s well designed, it’s optimised for search keywords, it’s full of relevant content, it’s easy to navigate, you’re getting lots of hits, and you’re even receiving some decent sales enquiries. Well done! It’s now time to turn the screw on the competition via digital marketing. (If you don’t have a decent website yet, make that your number one priority…).

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Steve BrownHow do I get more people to visit my website?

Five Great PR Campaigns In 2014

by Steve Brown on October 24, 2014

Public Relations (PR Campaigns) – when it goes wrong it can be disastrous, but when it goes right – like really right – it can bring a smile to the glummest of faces and, more importantly, it can create a whole lot of extra business opportunity. That’s when you need the help of a London marketing agency to help you.

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Steve BrownFive Great PR Campaigns In 2014

Digital Marketing Super Heroes

by Steve Brown on October 15, 2014

I‘d like to go back in time, only about fifteen years or so, and say to someone ‘Yeah, I saw his status update and liked it. Then I poked him and he blocked me’. I’d love to see the expression on that person’s face. Would they wonder what on earth I was talking about? Understanding the digital marketing mix that we now have would of been unpredictable.

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Steve BrownDigital Marketing Super Heroes