Creative brand proposition

All posts tagged Creative brand proposition

How does corporate branding add value to an organisation?

by Steve Brown on June 29, 2017

Corporate branding

Corporate branding adds long-term book value and profitability to an organisation. This is because it is the first essential step in the process of creating a credible and professional shop window for its products and services. It can also help to ensure that staff are engaged and that they feel empowered to deliver a better and more coherent experience to customers. It ensures that prospects are handled in a consistent way at every single touch point in the sales pipeline process. It improves the likelihood that the staff selection process will lead to the recruitment of people with resonant values and views.

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Steve BrownHow does corporate branding add value to an organisation?

What is a strategic brand proposition?

by Steve Brown on November 15, 2016

Strategic brand proposition

The Entrepreneur website defines a brand as “The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products.” Whilst this is of course true, this only tells half the brand story – the visual or creative part. To us, a strategic brand proposition is just as important. It defines the culture and personality of a business, congruent with its vision and values. It is the expression of its virtues and views in the way it delivers work for its customers. It must fit in with the overall marketing strategy and business plan.

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Steve BrownWhat is a strategic brand proposition?