Copywriting

All posts tagged Copywriting

Why is copywriting good for business…?

by Steve Brown on February 20, 2017

Copywriting

It is probably a truism to state that a significant percentage of companies cut corners when it comes to writing copy for their website and their other sales and marketing materials – e.g. company brochures, product leaflets and corporate presentations – not to mention their direct marketing and advertising campaigns. The reason why is obvious . Everyone can write, right? Then why spend extra money investing in someone else to do your copywriting for you? You can save all that time, money and effort by doing it all internally. The trouble is, however, that although we can all write, we cannot all write well.

READ MORE
Steve BrownWhy is copywriting good for business…?