Brand Management

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Brand Tone of Voice

by Steve Brown on October 3, 2014

Your brand is everything that your customers see, hear and feel about your business. It’s not just your logo. It’s the quality of your staff, service or products; it’s how your website looks and what’s in your marketing materials – opinions are formed at every step of a customer’s journey. But it’s not just what you say, it’s how you say it that’s important – and that’s your brand’s tone of voice.

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Steve BrownBrand Tone of Voice