MARKETING MATTERS

We like to share our thoughts on matters relating to the integrated marketing services we offer – including marketing strategy, corporate branding, marketing communications, website design and development, digital marketing (search engine optimisation, digital advertising, social media marketing, content marketing, email marketing and marketing automation), and non-digital marketing (advertising, direct marketing, sales promotion, event marketing, public relations and corporate incentives).

SAVILE ROW TRAVEL / FEEL GOOD HOLIDAYS

by BGL Communications on June 19, 2017
Feelgood-Logo-300x140 SAVILE ROW TRAVEL / FEEL GOOD HOLIDAYS
SRT-Logo-300x95 SAVILE ROW TRAVEL / FEEL GOOD HOLIDAYS

SAVILE ROW TRAVEL / FEEL GOOD HOLIDAYS

Savile Row Travel and Feel Good Holidays are two brands owned by the same independent tour operator. One of the brands delivered a higher end experience, but both offered tailored holiday experiences to discerning foreign travellers.

We were commissioned to deliver a number of marketing communication projects. These included the creation of a new logo for Savile Row Travel, design templates for both websites, holiday brochures for both companies and magazine adverts. We provided copywriting and copyediting services, as well as concept visuals, graphic design, image retouching, artwork and press ready files. We also liaised with their printer to manage the print process on their behalf.

We worked closely with the owner of the business throughout the process, and researched competitor websites to get a better feel for how others were operating in the marketplace. This enabled us to generate insights and ideas that fed into our work.

We subsequently developed an outline digital marketing plan to generate leads – the strategy included search engine optimisation, pay per click advertising, social media marketing, content creation and email campaigns.

 

‘I was very pleased with the work delivered by the Abacus team. They are very easy people to deal with and always bent over backwards to accommodate our needs. We now have a more professional collection of brochures to hand out to our customers.’

Giles Hoff
Managing Director
Savile Row Travel / Feel Good Holidays

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BGL CommunicationsSAVILE ROW TRAVEL / FEEL GOOD HOLIDAYS

VIRGIN HOLIDAYS

by BGL Communications on June 6, 2017
Virgin_Holidays_Logo VIRGIN HOLIDAYS

VIRGIN HOLIDAYS

Virgin Holidays has been arranging holidays since 1985, and is the largest and most successful transatlantic tour operator, the market leader for travel to the USA and the Caribbean. We worked with their event management partner to deliver creative services for a range of domestic and international events. This led to us being commissioned to deliver their annual global management sales conference.

The process began by meeting with board directors to discuss each of their departmental strategies for the year ahead, as well as meeting with the Strategy Director, Finance Director and Managing Director to discuss their content requirements within the main conference presentation. We created one overall theme for the event, with associated sub-theming for five breakout sessions. As well as being informative and educational, the event was intended to be interactive and fun, in keeping with the client’s brand values.

Each department was involved in developing the thematic identity for their own particular session, as well as for delivering it. This was important, as it meant they owned their content and messaging. We spent time with each department brainstorming ideas.

Delegates were split into one of five groups and each conference room was dressed according to its theme, and props supplied. We produced a variety of materials to reinforce key messages regarding the strategies for each breakout session. The creative concept fitted in with their consumer advertising campaigns, and we used audio and animation sequences to bring a sense of theatre to the occasion.

 

‘Very pleased with all aspects of their work.’

Marketing Manager
Virgin Holidays

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BGL CommunicationsVIRGIN HOLIDAYS