MARKETING MATTERS

We like to share our thoughts on matters relating to the integrated marketing services we offer – including marketing strategy, corporate branding, marketing communications, website design and development, digital marketing (search engine optimisation, digital advertising, social media marketing, content marketing, email marketing and marketing automation), and non-digital marketing (advertising, direct marketing, sales promotion, event marketing, public relations and corporate incentives).

DELICIOUS INTERIORS

by BGL Communications on June 22, 2017
Delicious-Interiors-Logo DELICIOUS INTERIORS

DELICIOUS INTERIORS

Delicious Interiors is an online retailer specialising in the high-end furniture marketplace, with a particular focus on selling designer-label bar stools, dining room tables, and chairs. The client’s plan is to expand the range and sell a wider range of home furniture as the brand grew.

Our agency was commissioned to design a new corporate identity and to create an e-commerce website, which we built in Shopify. We wrote all content for the website and optimised onsite SEO. We liaised with manufacturers in order to source imagery.

The client shared their business plan and sales forecasts, and we held a facilitated discussion to create clarity around the strategic brand proposition.

As an essential part of the process, we analysed the marketplace to assess the digital marketing strategies of competitors working in the same marketplace. This enabled us to identify a number of key insights and ideas that we were able to emulate and improve upon. We were able to build up a profile of the core target market and their key demographics.

We recognised the opportunity to create an attractive service proposition to stand out from the crowd. This featured transparent pricing, free delivery, price matching and a quibble-free returns policy. We identified, by assessing the comments of customers placed on competitor websites, that these were the key factors affecting consumer behaviour.

Delicious Interiors

We were subsequently contracted to deliver ongoing digital marketing support, including blog creation, social media management, search engine optimisation (SEO), website administration, and digital advertising, including pay per click (PPC)) and remarketing.

 

‘I was very impressed by Abacus and all the support they provided me with this start-up enterprise. I felt involved in the entire process including strategy and creative, and I was pleased with the look and feel of the website, which was ideal for our desired customer base. Sales performance in the first year has exceeded business plan forecast.’

David Grey
Marketing Manager
Delicious Interiors

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BGL CommunicationsDELICIOUS INTERIORS

DIRECT TEMPING

by BGL Communications on June 21, 2017
Direct-Temping-Logo DIRECT TEMPING

DIRECT TEMPING

The Brief

Direct Temping is an online platform for managing all aspects of temporary and casual workforces across the UK, with a value for money proposition and a transparent fee structure. The client had developed a powerful backend technology but was hampered in their attempts to grow the business by the design of the front end of the website.

We were contracted to develop a marketing strategy for the business, and subsequently to create a creative corporate brand proposition, and to apply this branding to the website and other materials to deliver a professional and credible first impression to site visitors.

Planning

The first stage in the process was to talk to the management team so that we could better understand their needs and requirements and get a better feel for their customer base. We also researched the marketplace to seek insights from the competition. It became apparent that there was a need to unify the branding for several different satellite businesses within the overall corporate group. These each had a different area of focus in the recruitment sector – temporary, permanent, contract and executive search. We realised that we needed to create three websites – one for the corporate group, one to cover all recruitment services except temping, and one for DirectTemping. We developed a site map and structured the navigation to optimise the customer journey for each website.

Implementation

Abacus Marketing created three different concepts for the logo and visualised how it would work across various pages of the website for all three corporate websites. We worked closely with the client to develop their preferred creative concept. We developed copy and designs for all the frontend pages for each of the three websites. We created CSS templates which the backend developers installed on their system. We created videos explaining the key benefits of the Direct Temping approach to both clients and temps.

We delivered other sales and marketing communications collateral – stationery, brochure, folder and presentation templates. We photographed staff and sourced library images. We set up their social media channels and optimised the website for SEO, as well as providing recommendations for lead generation activities, which were delivered internally. This included a three-dimensional direct marketing campaign, the purpose of which was to bypass gatekeepers (secretaries, PAs, receptionists, etc.) who would prevent materials from reaching their boss.

‘Abacus Marketing created a number of excellent concepts to integrate our different corporate brands and services. The chosen concept was executed in a timely fashion. Their marketing knowledge, professionalism and unbounded energy made for a very successful project, that was delivered on-time, in budget and to a high standard. They took plenty of time to understand the needs of the business and the different stakeholders involved, and ensured we got the most from our budget. I’d highly recommend them.’

Tony Marven
Chief Technology Office
Direct Temping

We help organisations build, manage and grow talent banks of flexible workers, including: temps, contractors, students, volunteers and part-time staff.

DirectTemping provides an online platform for managing all aspects of a temporary and casual workforce right across the UK, online 24/7 – and promise to make it faster, greener and cheaper than traditional recruitment agency methods.

Aiming to be Your #1 Marketing Agency London

Abacus Marketing is an independent London marketing agency that works with funded start-ups, ambitious SMEs and corporate blue-chip clients operating in the UK and EMEA. We deliver marketing consultancy (market research, strategic planning and customer insight), corporate branding, website design, marketing communications, digital marketing (SEO, social media, digital advertising, content marketing, email marketing and marketing automation), event marketing, advertising and direct marketing.

Find Out More About What We Do

 

Our honest and transparent digital marketing work speaks for itself. We deliver a personal, passionate & tailored service to each and every one of our clients, big or small, based in London or abroad. We strongly believe that understanding your company DNA is the only approach to SEO, SEM, CRO, Content Marketing, Social Media or Corporate Branding. Our digital marketing methods are innovative and always anticipate the intent of your customers and search engines.

Core to the success of what we achieve for our clients is our understanding of the fluid relationship between attracting customers and engaging them through a well-defined digital relationship model.

If you want clear, honest and tangible results online with the opportunity to learn how they’re achieved then get in touch now to see how we can help.

Reach Out for a Chat and a Coffee

Locations that we can meet to chat with you are strategically located near all main London train stations: Paddington, Marylebone, Kensington, Kings Cross, Euston, St Pancreas, Waterloo, Liverpool Street, Victoria, and London Bridge

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BGL CommunicationsDIRECT TEMPING

HAMPTONS INTERNATIONAL

by BGL Communications on June 21, 2017
Hamptons-logo-300x106 HAMPTONS INTERNATIONAL

HAMPTONS INTERNATIONAL

Hamptons International is a leading UK residential property company. We were asked to create a promotional door drop leaflet that they could use to remind local customers about the services of regional outlets in the Thames Valley area. The initial brief asked us to look at two territories, but we perceived certain tactical advantages in promoting a third – they also agreed to our proposition to highlight the key salespeople working out of each of the locations to deliver a more personal flavour to the campaign.

We developed three different concepts for the client to choose from and developed the chosen concept in partnership with the client. We wrote the copy and created the artwork, before supplying press-ready artwork files so that Hamptons could arrange the printing process with one of their preferred suppliers.

Abacus Marketing was subsequently commissioned to develop promotional leaflets for other branches, as well as to design brochures for high-end properties being sold within these networks.

‘Abacus is a very professional company and I have always been impressed with their attitude – hard working, driven and focused in everything they do. They deliver on time and on budget – and successfully, always looking for solutions and facing challenges head on. I have no hesitation in recommending them.’

Sadie King
Sales Manager
Hamptons International

About Us

Hamptons International offers an extensive portfolio of the UK and international property, marketed via our more than 90 offices.

Hamptons International has provided market-leading property expertise – locally, nationally and internationally – for 150 years. Our property-based services include sales, lettings, residential development services, new development sales, international estate agency, financial services, property investments, valuation, wealth and property management, corporate home search and tenancy management.

The History of Hamptons International

Hamptons International originally started in 1830 when William Hampton opened a shop in Cranbourn Street, London for the sale of furniture. In 1869, the shop was destroyed by fire and Hamptons Limited was formed with George Hampton being named as the Managing Director. A satellite store also opened on Wimbledon Common.

The estate agency business was also established in 1869, with an office on Pall Mall and eight staff. Following a bombing raid during the First World War, the site then moved to the Sainsbury Wing of the National Gallery.

Hamptons continued to grow through the 1920s with the addition of a successful auction house, whose most notable sales were the luxury liner, The Mauritania, sister ship to the fateful Titanic, and also the Cameroon islands!

In 1936, the Estate Office moved to the former French embassy building on Arlington Street, and 21 years later, the estate agency separated from the parent company when a partnership was formed by the founder’s grandson.

During the 1980s, there was a period of expansion and acquisition, culminating in Hamptons being bought by Bristol & West Building Society. In February 1996, Hamptons was purchased by Cluttons London Residential Agency, and then in 2005, it was purchased again by Wheelock Properties (Singapore) limited. In August 2006, the global real estate giant, Emaar Properties, acquired Hamptons International and in June 2010, Hamptons International was acquired by Countrywide, the UK’s largest estate agency.

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BGL CommunicationsHAMPTONS INTERNATIONAL