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BLOOMBERG NEW ENERGY FINANCE

by BGL Communications on June 23, 2017
BNEF-Logo-300x70 BLOOMBERG NEW ENERGY FINANCE

BLOOMBERG NEW
ENERGY FINANCE

Bloomberg New Energy Finance (BNEF) is a research organisation that helps energy professionals to create business growth opportunities within the new energy industry, with a focus on the use of environmentally-friendly and sustainable sources of energy. We were commissioned to provide event marketing support for their annual summit, a premier invitation-only forum at the nexus of energy markets, industry, finance and policy.

The project involved working with the marketing team at BNEF to develop a website to promote the event, and to host materials on it that was to be created during the event, such as video clips of keynote speeches and presentation slides. We developed three creative concepts and worked with the client to develop their preferred design route. This included developing a logo for the event, and the whole design had to complement their corporate guidelines.

The website was built in Joomla, as the client required an off-the-shelf content management solution that they could manage internally. We provided training support and videos to explain how to fulfil various tasks identified by the client.

We also created a range of marketing communication materials to support the event, including a sponsorship brochure, a partner prospectus, a summit overview and an event programme. We provided copywriting and copyediting support, as well as image search, design, retouching and artwork. All materials were hosted on the website, and emails were sent out to a client-supplied database of event invitees to promote the event.

We also created a suite of digital adverts to promote the summit on various partner websites used by the target audience.

Finally, we created brand guidelines for the event, to ensure the consistency of materials created during and post-event by third parties.

 

‘Working with Abacus Marketing was an excellent experience. Their creativity and professionalism were outstanding, and the results were second to none. They became an invaluable part of our extended team. I can’t recommend them highly enough.’

Vince Russell
Head of Knowledge Management
Bloomberg New Energy Finance

 

Bloomberg New Energy Finance

The most sophisticated new energy datasets and models in the world. Analysts and experts in six continents, publishing over 700 reports as well as commentary, reactions, and long-term forecasts every year. The new energy economy is now.

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Aiming to be Your #1 Marketing Agency London

Abacus Marketing is an independent London marketing agency that works with funded start-ups, ambitious SMEs and corporate blue-chip clients operating in the UK and EMEA. We deliver marketing consultancy (market research, strategic planning and customer insight), corporate branding, website design, marketing communications, digital marketing (SEO, social media, digital advertising, content marketing, email marketing and marketing automation), event marketing, advertising and direct marketing.

Find Out More About What We Do

 

Our honest and transparent digital marketing work speaks for itself. We deliver a personal, passionate & tailored service to each and every one of our clients, big or small, based in London or abroad. We strongly believe that understanding your company DNA is the only approach to SEO, SEM, CRO, Content Marketing, Social Media or Corporate Branding. Our digital marketing methods are innovative and always anticipate the intent of your customers and search engines.

Core to the success of what we achieve for our clients is our understanding of the fluid relationship between attracting customers and engaging them through a well-defined digital relationship model.

If you want clear, honest and tangible results online with the opportunity to learn how they’re achieved then get in touch now to see how we can help.

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