MARKETING MATTERS

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HOME LEARNING COLLEGE

by BGL Communications on June 21, 2017
Home-learning-college-logo-300x72 HOME LEARNING COLLEGE

HOME LEARNING COLLEGE

Home Learning College is the UK’s largest online learning provider. We were commissioned to provide them with a fresh design style for the front covers of their entire range of training course booklets. The client had recently invested in new corporate brand identity, but the logo had as yet not been applied to any literature, which potentially damaged the perceived value of the brand in the eyes of their customers. There is quite a large leap in faith to get people to pay for distance learning courses, and the challenge is always to reduce churn/cancellation rates, and to improve retention/loyalty.

There was no question as to the quality of the information in the booklets themselves – it was simply a case that the outer covers needed to replicate this quality to ensure that the first impression of customers receiving course booklets through the post was a positive one.

Abacus Marketing created three different creative concepts for the client’s consideration and they chose one of these for development. Once the final design style had been approved, our studio created artwork for the front covers for their entire suite of booklets, using colour coding to differentiate courses from one another. We used library images to keep costs to a minimum, and transferred all usage rights to the client on completion of the project.

We supplied all design templates to the client so that their internal team were able to modify the artwork as and when required. The project was completed in two months.

 

‘Excellent creative work that was delivered on time and on budget.’

CEO
Home Learning College

Transforming Home Learning College Standards

At AVADO, we’re passionate about creating inspiring learning that has a lasting impact.

We weren’t always the AVADO you know today, but what has followed us throughout our story has been a real desire to bring the best possible learning to every professional and business.

Originally named Home Learning College, we began delivering effective and engaging learning programmes in 1990. We spread the word by knocking on doors before experiencing the dotcom revolution first hand and taking full advantage of the edtech sector’s digital growth. In 2016, we became AVADO.

Today, we offer both online and face-to-face learning programmes with companies like Google and the CIPD – allowing anyone, anywhere to become professionally qualified and further their career.

Today, AVADO is reinventing professional learning with its digital-first approach. By combining the experience and know-how of Home Learning College with a passion for new technology and inspiring content, AVADO is the go-to education provider for both professionals and businesses.

AVADO is part of Blenheim Chalcot, the UK’s leading venture builder. Founded in 1998, Blenheim Chalcot specialises in building digital businesses that transform industries. It has portfolio sales of over £300m, more than 3,000 employees, and a successful track record of over 40 companies across IT services and outsourcing, education, financial services, software, sport and media. The partners at Blenheim Chalcot have held senior roles at Google, Monitor and Capital One and work closely with portfolio companies on a daily basis.

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BGL CommunicationsHOME LEARNING COLLEGE