Aspire Wellbeing is a not-for-profit social enterprise that was spun out of Lambeth Council to safeguard the provision of day care for disabled adults living in the local area. Aspire were looking for a London design and marketing agency, and we were appointed to create a corporate brand proposition, to design and develop the website, and to deliver a suite of marketing communications materials. The first step in the process was to get to know the business, the staff and their customers. We analysed the business plan and researched the marketplace to seek insight from competitors.
We developed three brand concepts and worked closely with the client to fine tune the preferred creative route. This led to the creation of the website, which we built in WordPress. Training materials were provided and we supplied ongoing web maintenance and hosting. We have recently developed an online booking system.
We also designed various materials, including a brochure and folder, uniforms, signage, stationery (business cards, letterhead and compliment slip), exhibition stand, gazebo, leaflets, PowerPoint templates, posters, adverts, certificates, lanyard badges, promotional items (mugs, notepads and pens), ring binders, security passes and internal forms. We managed the print process for all these items.
We created brand guidelines (as well as full logo and icon packs) to ensure a consistent brand experience at every customer touch point.
We were subsequently asked to join their Advisory Committee, which meets on a quarterly basis to support the management team basis in the delivery of its business objectives on a pro bono basis.
‘‘I could not recommend Abacus Marketing more highly. Their creative work is always favourably commented on by our customers and other stakeholders, and we appreciate all the consultative support and strategic advice they provide us with too. They are extremely easy people to work with, they are professional and friendly, and we think of them as a natural extension of our business. They have a great eye for detail and a visible passion for their work. Great energy, enthusiasm and integrity.’