MARKETING MATTERS

We like to share our thoughts on matters relating to the integrated marketing services we offer – including marketing strategy, corporate branding, marketing communications, website design and development, digital marketing (search engine optimisation, digital advertising, social media marketing, content marketing, email marketing and marketing automation), and non-digital marketing (advertising, direct marketing, sales promotion, event marketing, public relations and corporate incentives).

EBCS

by BGL Communications on June 21, 2017
EBCS-logo-300x97 EBCS

EBCS

We were appointed to create a sales and marketing plan for Elmbridge Borough Council’s building control division, which was being spun out of the council into the third sector as a social enterprise, as part of the government’s policy to safeguard important local authority services.

An essential part of the exercise was to understand the business and the people who ran it. With this in mind, we went out on site visits, interviewed every member of staff to better understand their roles and responsibilities, and held workshop discussions to discuss their views concerning the business, corporate branding, marketing communications and marketing strategy. We also looked closely at customer segmentation to identify key target markets.

EBCS – Elmbridge Borough Council’s Building

Our 60-page marketing strategy included a systematic review of the business plan, comprehensive research of the competitor marketplace, the creation of a strategic corporate brand proposition, the identification of the marketing communications platforms required to meet the needs of key stakeholders, and the creation of a lead generation strategy to raise consumer awareness in their services. We looked at the sales pipeline process and made recommendations concerning the implementation of a CRM system to minimise churn and maximise conversion. We advised on customer lifetime value and the opportunities for cross-selling and up-selling via marketing automation software. We recommended the development of customer lifetime value strategies to encourage recommendation and referral to exploit word of mouth opportunities.

The next part of the process was the creative development of the corporate brand proposition. This involved the design of a logo and the demonstration of its application across different media. We created three different creative concepts and developed the chosen route in partnership with the client. We demonstrated how it would look across various marketing platforms, including the website, brochure and folder, stationery and uniforms. Once finalised, Abacus provided a suite of logos and icons. We developed a site map for the website and analysed the customer journey to understand content needs and navigational logic.

 

‘Just what we needed. Thank you for all the help you gave us.’

Mark Webb
Managing Director
EBCS

 

Better Building Together

EBCS, formerly Elmbridge Borough Council Building Control, is the first Building Control Mutual in the country. We are a staff owned company set up to provide the building control service on behalf of Elmbridge Borough Council. The company was created with support and finance from the Cabinet Office and is staffed by the same team that worked for the Authority.

Key to the success of our business is the intention that our customers will see no reduction in the level or quality of service that we provide. We intend to introduce innovative ways to support our customers and improve our level of service delivery such as the introduction of a smart phone App making inspection requests easier and quicker.

Aiming to be Your #1 Marketing Agency London

Abacus Marketing is an independent London marketing agency that works with funded start-ups, ambitious SMEs and corporate blue-chip clients operating in the UK and EMEA. We deliver marketing consultancy (market research, strategic planning and customer insight), corporate branding, website design, marketing communications, digital marketing (SEO, social media, digital advertising, content marketing, email marketing and marketing automation), event marketing, advertising and direct marketing.

Find Out More About What We Do

 

Our honest and transparent digital marketing work speaks for itself. We deliver a personal, passionate & tailored service to each and every one of our clients, big or small, based in London or abroad. We strongly believe that understanding your company DNA is the only approach to SEO, SEM, CRO, Content Marketing, Social Media or Corporate Branding. Our digital marketing methods are innovative and always anticipate the intent of your customers and search engines.

Core to the success of what we achieve for our clients is our understanding of the fluid relationship between attracting customers and engaging them through a well-defined digital relationship model.

If you want clear, honest and tangible results online with the opportunity to learn how they’re achieved then get in touch now to see how we can help.

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Locations that we can meet to chat with you are strategically located near all main London train stations: Paddington, Marylebone, Kensington, Kings Cross, Euston, St Pancreas, Waterloo, Liverpool Street, Victoria, and London Bridge

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