Bloomberg New Energy Finance (BNEF) is a research organisation that helps energy professionals to create business growth opportunities within the new energy industry, with a focus on the use of environmentally-friendly and sustainable sources of energy. We were commissioned to provide event marketing support for their annual summit, a premier invitation-only forum at the nexus of energy markets, industry, finance and policy.
The project involved working with the marketing team at BNEF to develop a website to promote the event, and to host materials on it that were to be created during the event, such as video clips of keynote speeches and presentation slides. We developed three creative concepts and worked with the client to develop their preferred design route. This included developing a logo for the event, and the whole design had to complement their corporate guidelines.
The website was built in Joomla, as the client required an off-the-shelf content management solution that they could manage internally. We provided training support and videos to explain how to fulfil various tasks identified by the client.
We also created a range of marketing communication materials to support the event, including a sponsorship brochure, a partner prospectus, a summit overview and an event programme. We provided copywriting and copyediting support, as well as image search, design, retouching and artwork. All materials were hosted on the website, and emails were sent out to a client-supplied database of event invitees to promote the event.
We also created a suite of digital adverts to promote the summit on various partner websites used by the target audience.
Finally, we created brand guidelines for the event, to ensure consistency of materials created during and post-event by third parties.
‘Working with Abacus Marketing was an excellent experience. Their creativity and professionalism were outstanding, and the results were second to none. They became an invaluable part of our extended team. I can’t recommend them highly enough.’
Head of Knowledge Management
Bloomberg New Energy Finance