AXA is one of the largest insurance businesses in the world. AXA Insurance contracted Abacus, one of the leading London marketing companies to deliver ad hoc marketing support. This mostly took the form of the creation of tenders and presentations to support their sales team in their negotiation of contracts with their broker network. We worked in close partnership with their marketing team to design and deliver professional materials, often working late into the night to hit tight deadlines, and to accommodate important last minute changes. This work helped to win several high-value new business pitches for the client.
We were also asked to deliver campaign concepts for a number of direct marketing initiatives, one of which was for a taxi insurance product. This work included a series of focus groups with the target market, to discuss their views and opinions about the product’s features and benefits, as well as to establish their feedback regarding design visuals which we created for the event.
Another project involved searching for images from online libraries to support one of their brokers, who was struggling to create professional marketing collateral. We were subsequently commissioned to design and artwork various materials on their behalf.
We were commissioned to assist with the preparation of a presentation template, the purpose of which was to agree bespoke agreements with brokers on an individual basis regarding joint business plan arrangements, and outlining the commitments from the partner and the support they would be offered by AXA Insurance.
We were asked to come up with message propositions for tactical campaign ideas, to design event invitations, to create internal documents, to design HTML templates for email campaigns, to develop sales incentives, and so on.
‘They were great fun to work with. Highly efficient and personal, and responsive to all my needs. They were always available at the end of the phone, and they never once turned down any requests – regardless of how tight the deadline. I trusted them to get on and deliver the work and they always did a good job. Very reliable and down to earth. I would not hesitate to recommend them.’
Senior Marketing Manager