The team at Abacus Integrated Marketing has gained many years of experience in the delivery of a wide range of complex integrated marketing projects. These have included corporate branding, marketing communications, website design, digital marketing, event marketing, direct marketing, press and outdoor advertising, sales promotion, channel marketing, sales incentives, and so on. We have worked with small, medium and large companies, including some of the most well-known blue chip businesses in the world today.

We have worked across a wide variety of industry sectors and delivered campaigns in the UK and Europe. In recent years, we have focused on digital communications in line with the growth in demand for internet marketing strategies, as a digital presence is now considered a virtual necessity for the vast majority of companies we deal with.

The budgets for most of our clients vary between £25k and £250k per annum, but we are happy to look at projects with budgets less than this – and of course more than this – as and when asked to do so. The largest project we have ever worked on is a £1.5m European channel sales and marketing campaign for IBM Software. We enjoy working with businesses that are looking to build on a successful platform with a fresh brand proposition that we roll out to all of their sales and marketing collateral supported by clear brand guidelines. We often assist with the development of more robust business plans and marketing strategies as a natural consequence of this process. Insights from market research play an important role in such projects.