Business Director

Dave-Squires-Lge DAVE SQUIRES

Over the last 25 years, Dave has built and led agency teams that have delivered successful integrated marketing and communications campaigns across a broad range of sectors, including automotive, FMCG and luxury brands. Always client-facing, his experience spans market research, strategic planning and project direction across every step in the process of delivery, from client briefing to campaign evaluation.

Having worked with large global corporate bodies, mid-size independent organisations, smaller businesses and start-up enterprises, Dave brings an agile approach to Abacus’s client service team, delivering an

insight-driven process based on an understanding of what works most effectively to deliver a client’s goals, with a mindset of constantly learning through ongoing analysis to deliver the next beautifully-crafted campaign.