Virgin Holidays has been arranging holidays since 1985, and is the largest and most successful transatlantic tour operator, the market leader for travel to the USA and the Caribbean. We worked with their event management partner to deliver creative services for a range of domestic and international events. This led to us being commissioned to deliver their annual global management sales conference.
The process began by meeting with board directors to discuss each of their departmental strategies for the year ahead, as well as meeting with the Strategy Director, Finance Director and Managing Director to discuss their content requirements within the main conference presentation. We created one overall theme for the event, with associated sub-theming for five breakout sessions. As well as being informative and educational, the event was intended to be interactive and fun, in keeping with the client’s brand values.
Each department was involved in developing the thematic identity for their own particular session, as well as for delivering it. This was important, as it meant they owned their content and messaging. We spent time with each department brainstorming ideas.
Delegates were split into one of five groups and each conference room was dressed according to its theme, and props supplied. We produced a variety of materials to reinforce key messages regarding the strategies for each breakout session. The creative concept fitted in with their consumer advertising campaigns, and we used audio and animation sequences to bring a sense of theatre to the occasion.
‘Very pleased with all aspects of their work.’