SAVILE ROW TRAVEL / FEEL GOOD HOLIDAYS
Savile Row Travel and Feel Good Holidays are two brands owned by the same independent tour operator. One of the brands delivered a higher end experience, but both offered tailored holiday experiences to discerning foreign travellers.
We were commissioned to deliver a number of marketing communication projects. These included the creation of a new logo for Savile Row Travel, design templates for both websites, holiday brochures for both companies and magazine adverts. We provided copywriting and copyediting services, as well as concept visuals, graphic design, image retouching, artwork and press ready files. We also liaised with their printer to manage the print process on their behalf.
We worked closely with the owner of the business throughout the process, and researched competitor websites to get a better feel for how others were operating in the marketplace. This enabled us to generate insights and ideas that fed into our work.
We subsequently developed an outline digital marketing plan to generate leads – the strategy included search engine optimisation, pay per click advertising, social media marketing, content creation and email campaigns.
‘I was very pleased with the work delivered by the Abacus team. They are very easy people to deal with and always bent over backwards to accommodate our needs. We now have a more professional collection of brochures to hand out to our customers.’
Savile Row Travel / Feel Good Holidays