Home Learning College is the UK’s largest online learning provider. We were commissioned to provide them with a fresh design style for the front covers of their entire range of training course booklets. The client had recently invested in a new corporate brand identity, but the logo had as yet not been applied to any literature, which potentially damaged the perceived value of the brand in the eyes of their customers. There is quite a large leap in faith to get people to pay for distance learning courses, and the challenge is always to reduce churn/cancellation rates, and to improve retention/loyalty.
There was no question as to the quality of the information in the booklets themselves – it was simply a case that the outer covers needed to replicate this quality to ensure that the first impression of customers receiving course booklets through the post was a positive one.
We created three different creative concepts for the client’s consideration and they chose one of these for development. Once the final design style had been approved, our studio created artwork for the front covers for their entire suite of booklets, using colour coding to differentiate courses from one another. We used library images to keep costs to a minimum, and transferred all usage rights to the client on completion of the project.
We supplied all design templates to the client so that their internal team were able to modify the artwork as and when required. The project was completed in two months.
‘Excellent creative work that was delivered on time and on budget.’
Home Learning College