FirstAssist is an insurance broker. We were initially asked to develop a full branding and marketing strategy. This having met with their approval, we were subsequently commissioned to deliver marketing support materials. This involved redesigning their entire suite of sales and marketing communications collateral, with a primary focus on the website and product-specific brochures. Being a financial services company operating in a busy marketplace, we needed to create a visual concept that stood out from the crowd.
Following a detailed client briefing and some intensive market research, our design team devised three creative concepts – one of which was chosen and developed in close partnership with the client. We devised the navigation site map for their website and worked with their internal web development team to provide CSS templates, images and copy content for them to replicate on their internal server. The website was essentially an online catalogue of corporate brochures featuring their entire range of financial products. We implemented their on-page SEO too.
The project included the creation of a suite of printed product brochures and a corporate brochure and folder. We also printed their stationery – business cards, letterhead, compliment slip, labels and PowerPoint presentation templates – and developed an exhibition stand with different sets of graphics to promote a variety of products and services.
Customer acquisition activities included 3D direct mail, pay per click advertising, email marketing and trade press advertising. These campaigns helped to drive traffic to their website and call centre. Response levels increased significantly in comparison with previous campaigns, and onsite metrics demonstrated high levels of engagement with site visitors – with lower bounce rates and longer time spent on site than had previously been achieved.
‘We were really impressed with the quality of their work. I felt that they took the time to understand our needs, and delivered excellent results for the business.’