AZLAN

Azlan-logo-300x124 AZLAN

AZLAN

Azlan is one of the world’s largest IT distribution companies. They supply a vast range of computer software and hardware from global vendor brands, including HP, Cisco, Microsoft, Citrix and so on. We were commissioned to provide email marketing support to share key vendor information with various sales distribution channels. The process involved developing design templates that were relevant to both the client’s brand and the vendor’s products. We were given top line information on what articles were required, and left to our own devices to create relevant and informative copy. We had to quickly become experts in our understanding of the manufacturer’s products that they wished to promote to their supply chain. This involved online research to enable us to identify features and benefits to the end user and to the distribution channel. We created short copy for the email newsletter and long copy for hyperlink pages.

Once the copy was approved, we designed the e-newsletter and article pages. The next stage in the process was to create HTML code for the newsletter and the ‘find out more’ pages. The data was then cleansed and emails sent out to the distribution channel.

The project has seen engagement levels amongst resellers increasing substantially. There were several “calls to action” and the results have indicated a large increase in interest and attendance at product training workshops, seminars and webinars.

 

‘Highly recommended. Abacus were really easy to deal with. I needed to work with a marketing agency that I could trust to just get on with things without needing me to hold their hand every step of the way. This was a tricky project because it needed the agency to quickly get to grips with complex content, and then to generate simple messages and clear creative. Having good project management skills was also important.’

Gemma Stannett
Marketing Manager
Azlan

 

Tech Data Advanced Solutions

Our Tech Data Advanced Solutions portfolio enables channel partners to deliver complex IT solutions around the world. Our innovative approach and proven experience in the data centre, software, cloud computing, converged, hyper-converged, mobility solutions, analytics, security and IoT empower channel partners to deliver the end-to-end solutions their customers need to transform and remain competitive.

Aiming to be Your #1 Marketing Agency London

Abacus Marketing is an independent London marketing agency that works with funded start-ups, ambitious SMEs and corporate blue-chip clients operating in the UK and EMEA. We deliver marketing consultancy (market research, strategic planning and customer insight), corporate branding, website design, marketing communications, digital marketing (SEO, social media, digital advertising, content marketing, email marketing and marketing automation), event marketing, advertising and direct marketing.

Find Out More About What We Do

 

Our honest and transparent digital marketing work speaks for itself. We deliver a personal, passionate & tailored service to each and every one of our clients, big or small, based in London or abroad. We strongly believe that understanding your company DNA is the only approach to SEO, SEM, CRO, Content Marketing, Social Media or Corporate Branding. Our digital marketing methods are innovative and always anticipate the intent of your customers and search engines.

Core to the success of what we achieve for our clients is our understanding of the fluid relationship between attracting customers and engaging them through a well-defined digital relationship model.

If you want clear, honest and tangible results online with the opportunity to learn how they’re achieved then get in touch now to see how we can help.

Reach Out for a Chat and a Coffee

Locations that we can meet to chat with you are strategically located near all main London train stations: Paddington, Marylebone, Kensington, Kings Cross, Euston, St Pancreas, Waterloo, Liverpool Street, Victoria, and London Bridge

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