AHP is a team of architects and surveyors located in Sevenoaks. We were commissioned to develop their corporate brand proposition, and then to design and build a website. The main issue they faced was that the business had grown quite significantly in recent years, and it was becoming more and more apparent that the company needed to invest in marketing activities to ensure that they delivered a credible and professional image to prospective clients.
The first stage in the process involved sitting down with every member of staff, including the directors, to gain a better understanding of the company, as well as spending time in the business getting a feel for the inherent atmosphere. This was followed up with a confidential written questionnaire. This research enabled us to unearth several insights that were helpful to the directors in providing clarity on the direction the business needed to take, and on internal issues that needed addressing.
We developed three different design concepts and worked in close collaboration with the management team to fine tune the preferred creative route. We developed the website in WordPress and provided training materials to assist the client to make updates internally on an ongoing basis. The website clearly explained all of the services offered by the business, as well as the sectors they worked in. Case studies helped to demonstrate their experience across these services and sectors, and the About section showcased their people, background and values. Most copy was supplied by the client and edited by ourselves. We commissioned photography on their behalf too.
‘You would have thought that a firm of architects would have been capable of redesigning their own logo and rebranding the business but alas the rigours of running a business consistently frustrated our attempts to complete this task in-house. We therefore sought creative expertise and Abacus stood out head and shoulders above the rest of the field. They took us through a structured process and 12 months after completing their work, we have received nothing but praise for the quality of our website and the overall presentation of our company branding across all of our sales and marketing materials. Their enthusiasm and attention to detail is superb, and it was a pleasure to work with them.’
AHP Architects & Surveyors