We like to share our thoughts on matters relating to the integrated marketing services we offer – including marketing strategy, corporate branding, marketing communications, website design and development, digital marketing (search engine optimisation, digital advertising, social media marketing, content marketing, email marketing and marketing automation), and non-digital marketing (advertising, direct marketing, sales promotion, event marketing, public relations and corporate incentives).
I‘d like to go back in time, only about fifteen years or so, and say to someone ‘Yeah, I saw his status update and liked it. Then I poked him and he blocked me’. I’d love to see the expression on that person’s face. Would they wonder what on earth I was talking about? Understanding the digital marketing mix that we now have would of been unpredictable.
Just about everyone these days is on social media. But being busy tweeting or getting likes doesn’t necessarily mean it’s adding value to your business just ask any digital marketing agency. And just because everyone else is doing it is not enough of an argument in itself for you to do so too – you have to have a social media plan before you can have a social media strategy.
Your brand is everything that your customers see, hear and feel about your business. It’s not just your logo. It’s the quality of your staff, service or products; it’s how your website looks and what’s in your marketing materials – opinions are formed at every step of a customer’s journey. But it’s not just what you say, it’s how you say it that’s important – and that’s your brand tone of voice.
We have recently assisted one of our clients with registering a trademark for their company. We acted as the representative for our client in achieving trademark registration and we now offer this service of ‘register a trademark’ to existing and new clients as part of our integrated marketing offering.
It almost goes without saying that it is inconceivable to think of any business that would not benefit from having a better website design – one that helps to fulfil its key objectives, which for most companies is to create sufficient awareness and interest in the products and services that the company is involved with to take the next step (e.g. place an order/ask for more information/request a meeting/etc.).
When people talk about recognition and reward programmes, they normally think they involve sending top performing sales people to a VIP location to rub shoulders with senior management. These types of rewards do have their place, of course. But there is so much more finesse that can be applied which will help to improve the strategic efficacy of the campaign.
When we talk about online marketing, we predominantly refer to search engine optimisation (SEO), pay-per-click (PPC) advertising, and social media. The general objective of these activities is to drive traffic to a website and/or to perform an action that leads to a sales conversion, either directly or indirectly.