MARKETING MATTERS

We like to share our thoughts on matters relating to the integrated marketing services we offer – including marketing strategy, corporate branding, marketing communications, website design and development, digital marketing (search engine optimisation, digital advertising, social media marketing, content marketing, email marketing and marketing automation), and non-digital marketing (advertising, direct marketing, sales promotion, event marketing, public relations and corporate incentives).

How does corporate branding add value to an organisation?

by Steve Brown on June 29, 2017

Corporate Branding Strategy

Corporate branding adds long-term book value and profitability to an organisation. This is because it is the first essential step in the process of creating a credible and professional shop window for its products and services. It can also help to ensure that staff are engaged and that they feel empowered to deliver a better and more coherent experience to customers. It ensures that prospects are handled in a consistent way at every single touch point in the sales pipeline process. It improves the likelihood that the staff selection process will lead to the recruitment of people with resonant values and views.

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Steve BrownHow does corporate branding add value to an organisation?

Why is copywriting good for business…?

by Steve Brown on February 20, 2017

Copywriting

It is probably a truism to state that a significant percentage of companies cut corners when it comes to writing copy for their website and their other sales and marketing materials – e.g. company brochures, product leaflets and corporate presentations – not to mention their direct marketing and advertising campaigns. The reason why is obvious. Everyone can write, right? Then why spend extra money investing in someone else to do your copywriting for you? You can save all that time, money and effort by doing it all internally. The trouble is, however, that although we can all write, we cannot all write well.

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Steve BrownWhy is copywriting good for business…?

What is a strategic brand proposition?

by Steve Brown on November 15, 2016

The Entrepreneur website defines a strategic brand proposition as “The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products.” Which is, of course true, this only tells half the brand story – the visual or creative part. To us, a strategic brand proposition is just as important. It defines the culture and personality of a business, congruent with its vision and values. It is the expression of its virtues and views in the way it delivers work for its customers. It must fit in with the overall marketing strategy and business plan.

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Steve BrownWhat is a strategic brand proposition?

What is content marketing and why do I need it..?

by Steve Brown on October 28, 2016

Content marketing

Our content marketing agency uses the creation of various forms of customer communications, the overall purpose of which is to increase sales and profits. Typical forms of content include blogs, white papers, webinars, newsletters, infographics, and videos.

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Steve BrownWhat is content marketing and why do I need it..?

Search Engine Optimisation (SEO)

by Steve Brown on September 15, 2016

Search engine optimisation

Search engine optimisation (SEO) is the term used to explain the process by which one strives to improve the search engine ranking results for specific keyword search terms – in other words, it is the means by which one raises the visibility of one’s website to algorithmically-driven ‘robots’ in order to appear on the first page of Google.

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Steve BrownSearch Engine Optimisation (SEO)

Do you know your Google ABC?

by Steve Brown on August 21, 2015
Last week Google made a surprise announcement outlining a complete restructure, creating a parent company called Alphabet, and dividing its various endeavours into a number of different businesses. How will this affect Google marketing and SEO for your company going forward?
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Steve BrownDo you know your Google ABC?

Why does corporate branding matter?

by Steve Brown on March 4, 2015

Corporate branding

Every globally-recognised blue chip company (such as Nike, Starbucks, and Virgin) started small. But even when first starting out, they all recognised the importance of corporate branding and the benefits that a clearly-defined corporate brand strategy would bring to the table. This is true, whatever the size of a business, from the very smallest, to the very largest with very few exceptions. Corporate branding is for all.

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Steve BrownWhy does corporate branding matter?

How to design and develop a good quality website

by Steve Brown on February 12, 2015

The internet has levelled the playing field. Even the smallest and newest of enterprises are able to generate the impression of a much more sizeable business by investing in a professional and credible website. And that’s the keyword – investing. Most companies sell – either directly or indirectly – through their website.

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Steve BrownHow to design and develop a good quality website