MARKETING MATTERS

We like to share our thoughts on matters relating to the integrated marketing services we offer – including marketing strategy, corporate branding, marketing communications, website design and development, digital marketing (search engine optimisation, digital advertising, social media marketing, content marketing, email marketing and marketing automation), and non-digital marketing (advertising, direct marketing, sales promotion, event marketing, public relations and corporate incentives).

What is a strategic brand proposition?

by Steve Brown on November 15, 2016

The Entrepreneur website defines a strategic brand proposition as “The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products.” Which is, of course true, this only tells half the brand story – the visual or creative part. To us, a strategic brand proposition is just as important. It defines the culture and personality of a business, congruent with its vision and values. It is the expression of its virtues and views in the way it delivers work for its customers. It must fit in with the overall marketing strategy and business plan.

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Steve BrownWhat is a strategic brand proposition?

What is content marketing and why do I need it..?

by Steve Brown on October 28, 2016

Content marketing

Our content marketing agency uses the creation of various forms of customer communications, the overall purpose of which is to increase sales and profits. Typical forms of content include blogs, white papers, webinars, newsletters, infographics, and videos.

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Steve BrownWhat is content marketing and why do I need it..?

Search Engine Optimisation (SEO)

by Steve Brown on September 15, 2016

Search engine optimisation

Search engine optimisation (SEO) is the term used to explain the process by which one strives to improve the search engine ranking results for specific keyword search terms – in other words, it is the means by which one raises the visibility of one’s website to algorithmically-driven ‘robots’ in order to appear on the first page of Google.

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Steve BrownSearch Engine Optimisation (SEO)

Do you know your Google ABC?

by Steve Brown on August 21, 2015
Last week Google made a surprise announcement outlining a complete restructure, creating a parent company called Alphabet, and dividing its various endeavours into a number of different businesses. How will this affect Google marketing and SEO for your company going forward?
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Steve BrownDo you know your Google ABC?

Why does corporate branding matter?

by Steve Brown on March 4, 2015

Corporate branding

Every globally-recognised blue chip company (such as Nike, Starbucks, and Virgin) started small. But even when first starting out, they all recognised the importance of corporate branding and the benefits that a clearly-defined corporate brand strategy would bring to the table. This is true, whatever the size of a business, from the very smallest, to the very largest with very few exceptions. Corporate branding is for all.

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Steve BrownWhy does corporate branding matter?

How to design and develop a good quality website

by Steve Brown on February 12, 2015

The internet has levelled the playing field. Even the smallest and newest of enterprises are able to generate the impression of a much more sizeable business by investing in a professional and credible website. And that’s the keyword – investing. Most companies sell – either directly or indirectly – through their website.

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Steve BrownHow to design and develop a good quality website

How effective is Email Marketing?

by Steve Brown on January 20, 2015

We’re all familiar with an inbox full of emails from companies promoting their goods and services – most you probably can’t even remember signing up for, and a lot will seem utterly irrelevant. But have you ever wondered why so many companies still engage in email marketing activity? It’s simple. It’s because effective email marketing works.

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Steve BrownHow effective is Email Marketing?

What is the relationship between a Business Plan and a Marketing Strategy?

by Steve Brown on January 6, 2015

A marketing business plan is a company’s overall vision and mission and will include reference to every part of the business including a marketing strategy, that will have an impact on its ability to achieve its goals. Here’s a link to a Business Plan template https://www.gov.uk/write-business-plan to use as a starting point.

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Steve BrownWhat is the relationship between a Business Plan and a Marketing Strategy?

What are the key benefits of social media marketing?

by Steve Brown on December 6, 2014

Social media marketing has exploded into our lives, both personally and professionally, over the last few years, but there are still many businesses who are wondering exactly what are the benefits of social media marketing are, and whether it’s really worthwhile to invest the time, money and effort to deliver it effectively. Here are some really strong reasons why you should do it.

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Steve BrownWhat are the key benefits of social media marketing?