This month’s blog has been written by Lucy Cheesewright, Managing Director at Langstroth. Lucy has developed an international reputation for all aspects of event management, and has many years of experience working across a wide range of events. Abacus works in partnership with Langstroth, a professional event management company with a passion for excellence, to deliver prestigious high quality events for our clients.
The internet has levelled the playing field. Even the smallest and newest of enterprises are able to generate the impression of a much more sizeable business by investing in a professional and credible website. And that’s the key word – investing. Most companies sell – either directly or indirectly – through their website.
It almost goes without saying that it is inconceivable to think of any business that would not benefit from having a better website – one that helps to fulfil its key objectives, which for most companies is to create sufficient awareness and interest in the products and services that the company is involved with to take the next step (e.g. place an order/ask for more information/request a meeting/etc.).