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How to create a successful website for your business

by Steve Brown on April 26, 2019

The aim of this article is to explain the process one needs to follow to create a successful website for your business. That means that it needs to achieve the goals outlined in your marketing plan and that it needs to be synergistic with your corporate brand proposition. And – above this – that means it needs to be aligned with your business plan too. Please note that our Marketing Matters blogs are normally aimed at SMEs (small and medium-sized businesses) and start-up enterprises. However, the same basic rules apply for any organisation, regardless of its size.

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Steve BrownHow to create a successful website for your business

Strategic marketing review 2018

by Steve Brown on December 14, 2018

Strategic marketing review

It is a natural point in the year to look back at the performance of your business during 2018 and to plan ahead for 2019 – and an integral part of this process is a strategic marketing review to make sure that current plans are aligned with the latest goals, and that the performance of your various marketing strategies are as effective and efficient as possible.

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Steve BrownStrategic marketing review 2018