What is PR? Public relations refers to how a company communicates with people who are stakeholders in its business. This includes everyone from prospects and customers, to shareholders and corporate partners, to journalists, influencers, bloggers, vloggers and of course the general public. PR is so important because now more than ever the public are valuing trust in a company and their values, not just the quality of their products. PR is probably the most effective way to build trust and rapport with your audience. Not only that, but the explosion in social media and all the surrounding buzz and noise of the internet means that people have a voice – and that voice is loud!
The aim of this article is to explain the process one needs to follow to create a successful website for your business. That means that it needs to achieve the goals outlined in your marketing plan and that it needs to be synergistic with your corporate brand proposition. And – above this – that means it needs to be aligned with your business plan too. Please note that our Marketing Matters blogs are normally aimed at SMEs (small and medium-sized businesses) and start-up enterprises. However, the same basic rules apply for any organisation, regardless of its size.
It is a natural point in the year to look back at the performance of your business during 2018 and to plan ahead for 2019 – and an integral part of this process is a strategic marketing review to make sure that current plans are aligned with the latest goals, and that the performance of your various marketing strategies are as effective and efficient as possible.