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How to create a successful SEO strategy for your business

by Steve Brown on July 8, 2019

A general introduction to SEO

Our Marketing Matters blogs are primarily aimed at business owners and management teams working for start-up enterprises and ambitious SMEs in and around the London area. However, the same basic principles apply for larger organisations and blue chip companies working across the UK, Europe and globally. So hopefully this article will be of interest to anyone wanting to know more about SEO. You have no doubt heard a lot about search engine optimisation (SEO). It is one of those subjects which is well known, but not necessarily well understood, nor in fact that well delivered. And that is why so many SEO strategies are wasteful, at least to some degree. In part, this is the motivation behind this article, to help you to make a more informed decision. It might be that your current SEO activities are harmful or unhelpful. Google releases updates on a regular basis that penalise anyone who tries to beat the system. In the last 15-20 years, the war between Google and SEO activists has been fought in an ever more sophisticated way. Put quite simply, only white hat strategies and tactics will now work in the long run. Grey hat activities might provide you with some medium-term benefits, but they will eventually catch you out. And black hat activities that deliver instant results will ensure you pay a huge penalty when (and not if) you are caught out.

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Steve BrownHow to create a successful SEO strategy for your business

How to create a successful website for your business

by Steve Brown on April 26, 2019

The aim of this article is to explain the process one needs to follow to create a successful website for your business. That means that it needs to achieve the goals outlined in your marketing plan and that it needs to be synergistic with your corporate brand proposition. And – above this – that means it needs to be aligned with your business plan too. Please note that our Marketing Matters blogs are normally aimed at SMEs (small and medium-sized businesses) and start-up enterprises. However, the same basic rules apply for any organisation, regardless of its size.

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Steve BrownHow to create a successful website for your business

Strategic marketing review 2018

by Steve Brown on December 14, 2018

Strategic marketing review

It is a natural point in the year to look back at the performance of your business during 2018 and to plan ahead for 2019 – and an integral part of this process is a strategic marketing review to make sure that current plans are aligned with the latest goals, and that the performance of your various marketing strategies are as effective and efficient as possible.

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Steve BrownStrategic marketing review 2018