Social Media

Social Media Marketing Strategy for SMEs

by Steve Brown on August 9, 2017

Social Media Marketing

There are very few organisations that would not benefit from being active in social media marketing – and that includes start-ups and SMEs (small and medium sized enterprises), to whom this article is predominantly aimed. There is no one-size fits all solution when it comes to any form of marketing activity. Different companies have unique needs, and what is right for one, might be wrong for another. Getting the strategy right is, therefore, key. We must always remember that a digital marketing strategy forms part of an overall sales and marketing plan that works in conjunction with the strategic and creative brand proposition to deliver the financial objectives outlined in the business plan. This relationship cannot be stressed enough. All elements ought to be clearly aligned to ensure that an authentic strategy is created.

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Steve BrownSocial Media Marketing Strategy for SMEs

What is content marketing and why do I need it..?

by Steve Brown on October 28, 2016

Content marketing

Content marketing is the creation of various forms of customer communications, the overall purpose of which is to increase sales and profits. Typical forms of content include blogs, white papers, webinars, newsletters, infographics and videos.

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Steve BrownWhat is content marketing and why do I need it..?

How to design and develop a good quality website

by Steve Brown on February 12, 2015

The internet has levelled the playing field. Even the smallest and newest of enterprises are able to generate the impression of a much more sizeable business by investing in a professional and credible website. And that’s the key word – investing. Most companies sell – either directly or indirectly – through their website.

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Steve BrownHow to design and develop a good quality website

What are the key benefits of social media marketing?

by Steve Brown on December 6, 2014

Social media has exploded into our lives, both personally and professionally, over the last few years, but there are still many businesses who are wondering exactly what are the benefits of social media marketing are, and whether it’s really worthwhile to invest the time, money and effort to deliver it effectively. Here are some really strong reasons why you should do it.

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Steve BrownWhat are the key benefits of social media marketing?

Digital Marketing Super Heroes

by Steve Brown on October 15, 2014

I‘d like to go back in time, only about fifteen years or so, and say to someone ‘Yeah, I saw his status update and liked it. Then I poked him and he blocked me’. I’d love to see the expression on that person’s face. Would they wonder what on earth I was talking about?

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Steve BrownDigital Marketing Super Heroes

Six important factors to consider for a social media strategy

by Steve Brown on October 8, 2014

Just about everyone these days is on social media. But being busy tweeting or getting likes doesn’t necessarily mean it’s adding value to your business just ask any marketing agency. And just because everyone else is doing it is not enough of an argument in itself for you to do so too – you have to have a social media plan before you can have a strategy.

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Steve BrownSix important factors to consider for a social media strategy

Website Design and Development

by Steve Brown on June 20, 2014

It almost goes without saying that it is inconceivable to think of any business that would not benefit from having a better website – one that helps to fulfil its key objectives, which for most companies is to create sufficient awareness and interest in the products and services that the company is involved with to take the next step (e.g. place an order/ask for more information/request a meeting/etc.).

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Steve BrownWebsite Design and Development