Search Engine Optimisation

Digital advertising strategy

by Steve Brown on September 4, 2018

So, you are ready to invest some of your hard-earned savings on marketing, and you are looking for immediate results – such as sales leads, web traffic, and customer engagement. You want to target specific audience groups and you need to be able to measure performance in order to improve what you are doing on an ongoing basis. If these are your goals, a digital advertising strategy is very probably the right option for you to go for.

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Steve BrownDigital advertising strategy

Search Engine Optimisation (SEO) marketing strategy

by Steve Brown on June 8, 2018

There are very few businesses that don’t have a sales function. The generation of leads is an absolute must for a healthy sales pipeline, and they must be of sufficient quality and quantity to meet the financial goals of the business plan and to deliver its projected sales forecasts. That is why a search engine optimisation (SEO) marketing strategy is always worth considering…

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Steve BrownSearch Engine Optimisation (SEO) marketing strategy

Social Media Marketing Strategy for SMEs

by Steve Brown on August 9, 2017

How to create a Social Media Marketing Strategy

There are very few organisations that would not benefit from being active in social media marketing strategy – and that includes start-ups and SMEs (small and medium-sized enterprises), to whom this article is predominantly aimed. There is no one-size fits all solution when it comes to any form of marketing activity. Different companies have unique needs, and what is right for one, might be wrong for another. Getting the strategy right is, therefore, key. We must always remember that a digital marketing strategy forms part of an overall sales and marketing plan that works in conjunction with the strategic and creative brand proposition to deliver the financial objectives outlined in the business plan. This relationship cannot be stressed enough. All elements ought to be clearly aligned to ensure that an authentic strategy is created.

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Steve BrownSocial Media Marketing Strategy for SMEs

What is content marketing and why do I need it..?

by Steve Brown on October 28, 2016

Content marketing

Our content marketing agency uses the creation of various forms of customer communications, the overall purpose of which is to increase sales and profits. Typical forms of content include blogs, white papers, webinars, newsletters, infographics, and videos.

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Steve BrownWhat is content marketing and why do I need it..?

Search Engine Optimisation (SEO)

by Steve Brown on September 15, 2016

Search engine optimisation

Search engine optimisation (SEO) is the term used to explain the process by which one strives to improve the search engine ranking results for specific keyword search terms – in other words, it is the means by which one raises the visibility of one’s website to algorithmically-driven ‘robots’ in order to appear on the first page of Google.

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Steve BrownSearch Engine Optimisation (SEO)