Online Marketing

Social Media Marketing Strategy for SMEs

by Steve Brown on August 9, 2017

Social Media Marketing

There are very few organisations that would not benefit from being active in social media marketing – and that includes start-ups and SMEs (small and medium sized enterprises), to whom this article is predominantly aimed. There is no one-size fits all solution when it comes to any form of marketing activity. Different companies have unique needs, and what is right for one, might be wrong for another. Getting the strategy right is, therefore, key. We must always remember that a digital marketing strategy forms part of an overall sales and marketing plan that works in conjunction with the strategic and creative brand proposition to deliver the financial objectives outlined in the business plan. This relationship cannot be stressed enough. All elements ought to be clearly aligned to ensure that an authentic strategy is created.

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Steve BrownSocial Media Marketing Strategy for SMEs

How to design and develop a good quality website

by Steve Brown on February 12, 2015

The internet has levelled the playing field. Even the smallest and newest of enterprises are able to generate the impression of a much more sizeable business by investing in a professional and credible website. And that’s the key word – investing. Most companies sell – either directly or indirectly – through their website.

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Steve BrownHow to design and develop a good quality website

How do I get more people to visit my website?

by Steve Brown on November 20, 2014

So, you’ve got a decent website – it’s on-brand, it’s well designed, it’s optimised for search keywords, it’s full of relevant content, it’s easy to navigate, you’re getting lots of hits, and you’re even receiving some decent sales enquiries. Well done! It’s now time to turn the screw on the competition. (If you don’t have a decent website yet, make that your number one priority…).

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Steve BrownHow do I get more people to visit my website?

Five Great PR Campaigns In 2014

by Steve Brown on October 24, 2014

Public Relations (PR)- when it goes wrong it can be disastrous, but when it goes right – like really right – it can bring a smile to the glummest of faces and, more importantly, it can create a whole lot of extra business opportunity.

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Steve BrownFive Great PR Campaigns In 2014

Website Design and Development

by Steve Brown on June 20, 2014

It almost goes without saying that it is inconceivable to think of any business that would not benefit from having a better website – one that helps to fulfil its key objectives, which for most companies is to create sufficient awareness and interest in the products and services that the company is involved with to take the next step (e.g. place an order/ask for more information/request a meeting/etc.).

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Steve BrownWebsite Design and Development

Recognition Reward Programmes

by Steve Brown on June 1, 2014

When people talk about recognition and reward programmes, they normally think they involve sending top performing sales people to a VIP location to rub shoulders with senior management. These types of rewards do have their place, of course. But there is so much more finesse that can be applied which will help to improve the strategic efficacy of campaign.

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Steve BrownRecognition Reward Programmes

A BEGINNER’S GUIDE TO ONLINE MARKETING

by Steve Brown on June 1, 2014

When we talk about online marketing, we predominantly refer to search engine optimisation (SEO), pay-per-click (PPC) advertising, and social media. The general objective of these activities is to drive traffic to a website and/or to perform an action that leads to a sales conversion, either directly or indirectly.

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Steve BrownA BEGINNER’S GUIDE TO ONLINE MARKETING