We create different types of marketing plan for a wide variety of clients, from start-up businesses and SMEs (small- and medium-sized enterprises) all the way through to blue chip organisations. Our clients operate within both the private and not-for-profit sectors. They work within a wide variety of industry sectors and in both B2B and B2C marketplaces (as well as within more complicated distribution and sales channels).
A business plan is a company’s overall vision and mission, and will include reference to every part of the business that will have an impact on its ability to achieve its goals. Here’s a link for a Business Plan template https://www.gov.uk/write-business-plan to use as a starting point.
So, you’ve got a decent website – it’s on-brand, it’s well designed, it’s optimised for search keywords, it’s full of relevant content, it’s easy to navigate, you’re getting lots of hits, and you’re even receiving some decent sales enquiries. Well done! It’s now time to turn the screw on the competition. (If you don’t have a decent website yet, make that your number one priority…).
Your brand is everything that your customers see, hear and feel about your business. It’s not just your logo. It’s the quality of your staff, service or products; it’s how your website looks and what’s in your marketing materials – opinions are formed at every step of a customer’s journey. But it’s not just what you say, it’s how you say it that’s important – and that’s your brand’s tone of voice.
We have recently assisted one of our clients with registering a trade mark for their company. We acted as the representative for our client in achieving trade mark registration and we now offer this service to existing and new clients as part of our integrated marketing offering.
It almost goes without saying that it is inconceivable to think of any business that would not benefit from having a better website – one that helps to fulfil its key objectives, which for most companies is to create sufficient awareness and interest in the products and services that the company is involved with to take the next step (e.g. place an order/ask for more information/request a meeting/etc.).
When people talk about recognition and reward programmes, they normally think they involve sending top performing sales people to a VIP location to rub shoulders with senior management. These types of rewards do have their place, of course. But there is so much more finesse that can be applied which will help to improve the strategic efficacy of campaign.
When we talk about online marketing, we predominantly refer to search engine optimisation (SEO), pay-per-click (PPC) advertising, and social media. The general objective of these activities is to drive traffic to a website and/or to perform an action that leads to a sales conversion, either directly or indirectly.