Market Research

Abacus – an integrated marketing agency in London

by Steve Brown on November 30, 2018

Abacus is an integrated marketing agency in London – we work with a diverse range of clients, including blue-chip corporates such as Canon, Kuehne + Nagel and Bloomberg, as well as with lots of start-up enterprises and SMEs (small to medium-sized businesses). The needs of each client are of course always going to be unique – however, the need for our services is largely determined by the size of the client we are working with, and they tend to fit into one of these two categories. We tend to work with forward-thinking, ambitious businesses who understand the benefits of working with a passionate and trustworthy marketing agency such as Abacus.

READ MORE
Steve BrownAbacus – an integrated marketing agency in London

Digital advertising strategy

by Steve Brown on September 4, 2018

So, you are ready to invest some of your hard-earned savings on marketing, and you are looking for immediate results – such as sales leads, web traffic, and customer engagement. You want to target specific audience groups and you need to be able to measure performance in order to improve what you are doing on an ongoing basis. If these are your goals, a digital advertising strategy is very probably the right option for you to go for.

READ MORE
Steve BrownDigital advertising strategy

Finding the right marketing agency for your business

by Steve Brown on August 2, 2018

It’s important to take your time and consider your options carefully when you wish to enlist the services of a digital marketing agency. Make the wrong decision and it could have disastrous consequences for your business, resulting in a great deal of time and money being wasted. The best marketing agencies are the ones that work hard to gain an in-depth understanding of your specific needs and requirements and use their skills and experience to create an affordable package that meets your objectives perfectly whilst making the most of the technology and other resources available to them.

READ MORE
Steve BrownFinding the right marketing agency for your business

What is the relationship between a Business Plan and a Marketing Strategy?

by Steve Brown on January 6, 2015

A marketing business plan is a company’s overall vision and mission and will include reference to every part of the business including a marketing strategy, that will have an impact on its ability to achieve its goals. Here’s a link to a Business Plan template https://www.gov.uk/write-business-plan to use as a starting point.

READ MORE
Steve BrownWhat is the relationship between a Business Plan and a Marketing Strategy?

How do I get more people to visit my website?

by Steve Brown on November 20, 2014

So, you’ve got a decent website – it’s on-brand, it’s well designed, it’s optimised for search keywords, it’s full of relevant content, it’s easy to navigate, you’re getting lots of hits, and you’re even receiving some decent sales enquiries. Well done! It’s now time to turn the screw on the competition via digital marketing. (If you don’t have a decent website yet, make that your number one priority…).

READ MORE
Steve BrownHow do I get more people to visit my website?

Brand Tone of Voice

by Steve Brown on October 3, 2014

Your brand is everything that your customers see, hear and feel about your business. It’s not just your logo. It’s the quality of your staff, service or products; it’s how your website looks and what’s in your marketing materials – opinions are formed at every step of a customer’s journey. But it’s not just what you say, it’s how you say it that’s important – and that’s your brand tone of voice.

READ MORE
Steve BrownBrand Tone of Voice

How to Register a Trade Mark

by Steve Brown on July 24, 2014

We have recently assisted one of our clients with registering a trademark for their company. We acted as the representative for our client in achieving trademark registration and we now offer this service of ‘register a trademark’ to existing and new clients as part of our integrated marketing offering.

READ MORE
Steve BrownHow to Register a Trade Mark

Website Design and Development

by Steve Brown on June 20, 2014

It almost goes without saying that it is inconceivable to think of any business that would not benefit from having a better website design – one that helps to fulfil its key objectives, which for most companies is to create sufficient awareness and interest in the products and services that the company is involved with to take the next step (e.g. place an order/ask for more information/request a meeting/etc.).

READ MORE
Steve BrownWebsite Design and Development

Recognition Reward Programmes

by Steve Brown on June 1, 2014

When people talk about recognition and reward programmes, they normally think they involve sending top performing sales people to a VIP location to rub shoulders with senior management. These types of rewards do have their place, of course. But there is so much more finesse that can be applied which will help to improve the strategic efficacy of the campaign.

READ MORE
Steve BrownRecognition Reward Programmes