The purpose of this blog is to help businesses to brief their marketing agency better, in order to end up with the best possible outcome.
As an integrated marketing agency which works with clients of varying levels of marketing knowhow, the Abacus team is used to working in an agile way to help our clients during the briefing process. Large companies normally have a big marketing team in place, so that makes life easy in this respect, but smaller companies and start-ups don’t always have a marketing person with the experience and expertise needed to articulate their requirements in a clear and concise way.
That’s fine, there is nothing wrong with that. In truth, formal written briefs tend to be self-limiting to some degree anyway. Yes, they are a good starting point, but it is often far better to meet up for a face-to-face meeting that will enable us to discuss your brief (written or otherwise) in much more detail.
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At Abacus Marketing, we pride ourselves on providing a professional, transparent and high quality service to companies of every size. Not only do we work with lots of ambitious SMEs and start-up enterprises, but we also work with a number of blue-chip corporates too – such as Canon, for whom we create through-the-line advertising campaigns for the Middle East, Africa and Eastern Europe to promote their cameras and printers. Or Kuehne + Nagel, for whom we delivered an integrated corporate sales presentation tool and an office signage toolkit that is used across their global network of offices. Or Virgin Holidays, who trusted us to deliver their sales conference. Add to that list the likes of MasterCard (integrated TTL marketing campaign for a prepaid product), Land Rover (dealer programmes), IBM (channel marketing across Europe), Tesco Direct (integrated marketing campaign), Esso (customer service programme for their UK forecourts) and AXA (ad hoc marketing support), and you can see that Abacus provides a service trusted by some of the biggest global organisations.
With the new year fast approaching, it’s time to get ready for 2020. And from a marketing perspective, it always helps to be aware of any trends that are likely to have an impact on how you market your business to prospects and customers. So, here are some insights into some top digital marketing trends to look out for in 2020 and beyond:
This month’s blog has been written by Lucy Cheesewright, Managing Director at Langstroth. Lucy has developed an international reputation for all aspects of event management and has many years of experience working across a wide range of events. Abacus works in partnership with Langstroth, a professional event management company with a passion for excellence, to deliver prestigious high-quality events for our clients.
So, you are ready to invest some of your hard-earned savings on marketing, and you are looking for immediate results – such as sales leads, web traffic, and customer engagement. You want to target specific audience groups and you need to be able to measure performance in order to improve what you are doing on an ongoing basis. If these are your goals, a digital advertising strategy is very probably the right option for you to go for.
It’s important to take your time and consider your options carefully when you wish to enlist the services of a digital marketing agency. Make the wrong decision and it could have disastrous consequences for your business, resulting in a great deal of time and money being wasted. The best marketing agencies are the ones that work hard to gain an in-depth understanding of your specific needs and requirements and use their skills and experience to create an affordable package that meets your objectives perfectly whilst making the most of the technology and other resources available to them.
In our article at the start of the year predicting marketing trends we expected to see during 2018, we made a brief mention of the growing use of artificial intelligence in marketing 2018 and commercial applications for both sales and marketing purposes and their solutions. Here we take a closer look at how it is becoming ever more important.
There are very few businesses that don’t have a sales function. The generation of leads is an absolute must for a healthy sales pipeline, and they must be of sufficient quality and quantity to meet the financial goals of the business plan and to deliver its projected sales forecasts. That is why a search engine optimisation (SEO) marketing strategy is always worth considering…
It is already hard to imagine a world without online digital marketing. How companies engage with their customers has fundamentally changed since the advent of the internet. Instead of advertisements and messaging aimed at mass audiences with a rather generic target market demographic, nowadays marketing is much more targeted and niche in its execution. Its success (or otherwise) can also be far better evaluated and changes made rapidly and on an ongoing basis to finetune its effectiveness. That is why it is crucial to know how to create a digital marketing strategy for your business that is successful.
Every company has a brand – the company itself is a brand, and it is the brand that has value on the balance sheet – it is the difference accounted for by the term “goodwill” between what a business is worth and what someone is prepared to pay for it. But not every company has a very clear idea of what their brand stands for. In fact, we would go so far as to suggest that one reason why so many businesses fail in their early years is that they haven’t thought through their brand strategic proposition to really clarify both internally and externally what makes them different and special in a crowded marketplace.