Steve Brown

We like to share our thoughts on matters relating to the integrated marketing services we offer – including marketing strategy, corporate branding, marketing communications, website design and development, digital marketing (search engine optimisation, digital advertising, social media marketing, content marketing, email marketing and marketing automation), and non-digital marketing (advertising, direct marketing, sales promotion, event marketing, public relations and corporate incentives).

How to Brief a Marketing Agency

by Steve Brown on March 9, 2020

How to Brief a Marketing Agency

The purpose of this blog is to help businesses to brief their marketing agency better, in order to end up with the best possible outcome.

As an integrated marketing agency which works with clients of varying levels of marketing knowhow, the Abacus team is used to working in an agile way to help our clients during the briefing process. Large companies normally have a big marketing team in place, so that makes life easy in this respect, but smaller companies and start-ups don’t always have a marketing person with the experience and expertise needed to articulate their requirements in a clear and concise way.

That’s fine, there is nothing wrong with that. In truth, formal written briefs tend to be self-limiting to some degree anyway. Yes, they are a good starting point, but it is often far better to meet up for a face-to-face meeting that will enable us to discuss your brief (written or otherwise) in much more detail.

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Steve BrownHow to Brief a Marketing Agency

Marketing support for blue-chip global corporates

by Steve Brown on February 14, 2020

Are you looking for a marketing agency as passionate as you?

At Abacus Marketing, we pride ourselves on providing a professional, transparent and high quality service to companies of every size. Not only do we work with lots of ambitious SMEs and start-up enterprises, but we also work with a number of blue-chip corporates too – such as Canon, for whom we create through-the-line advertising campaigns for the Middle East, Africa and Eastern Europe to promote their cameras and printers. Or Kuehne + Nagel, for whom we delivered an integrated corporate sales presentation tool and an office signage toolkit that is used across their global network of offices. Or Virgin Holidays, who trusted us to deliver their sales conference. Add to that list the likes of MasterCard (integrated TTL marketing campaign for a prepaid product), Land Rover (dealer programmes), IBM (channel marketing across Europe), Tesco Direct (integrated marketing campaign), Esso (customer service programme for their UK forecourts) and AXA (ad hoc marketing support), and you can see that Abacus provides a service trusted by some of the biggest global organisations.

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Steve BrownMarketing support for blue-chip global corporates

January – the perfect time for a marketing review…

by Steve Brown on January 13, 2020

Marketing Review

The New Year has well and duly arrived, and it’s time to get back to work. It’s quite understandable to want to throw oneself straight back into the deep end – especially if you have taken a fair amount of time out (quite rightly!) to spend quality time with your family and friends over the festive period – but, once you have sorted out any outstanding issues, responded to important emails and dealt with any immediate panics, the last couple of weeks in January are the perfect time to take a look at your business goals for the year ahead, and to have a good think about whether you need to revise your marketing plans, and the strategies and tactics you need to put in place to deliver them. It’s the perfect time for a marketing review.

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Steve BrownJanuary – the perfect time for a marketing review…

Top Digital Marketing Trends 2020

by Steve Brown on December 12, 2019

With the new year fast approaching, it’s time to get ready for 2020. And from a marketing perspective, it always helps to be aware of any trends that are likely to have an impact on how you market your business to prospects and customers. So, here are some insights into some top digital marketing trends to look out for in 2020 and beyond:

  1. Social Media Marketing
  2. Technological Developments
  3. Search Engine Optimisation (SEO)

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Steve BrownTop Digital Marketing Trends 2020

Creating an effective PR strategy

by Steve Brown on November 15, 2019

Introduction

What is PR? Public relations refers to how a company communicates with people who are stakeholders in its business. This includes everyone from prospects and customers, to shareholders and corporate partners, to journalists, influencers, bloggers, vloggers and of course the general public. PR is so important because now more than ever the public are valuing trust in a company and their values, not just the quality of their products. PR is probably the most effective way to build trust and rapport with your audience. Not only that, but the explosion in social media and all the surrounding buzz and noise of the internet means that people have a voice – and that voice is loud!

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Steve BrownCreating an effective PR strategy

An introduction to event marketing

by Steve Brown on October 24, 2019

What is event marketing?

Event marketing can encompass a whole host of different types of events – but, in short, event marketing is the promotion of a product or a brand through in-person interactions with your target audience.

Trying to successfully navigate the world of event marketing can be a tricky business, but with the right guidance and a good understanding of your goals you could give your customers an experience they will never forget.

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Steve BrownAn introduction to event marketing

An introduction to market research

by Steve Brown on September 19, 2019

Why is market research so important?

Why is market research so important to the success of most commercial organisations, regardless of their size, maturity, industry sector and so on? In this age of fast-paced technological advancement, with new innovative products popping up all the time, it is easy to forget about investing in market research and just get stuck in to the ‘doing’. At its heart, market research is all about minimising commercial risk and financial uncertainty – so if these concepts are attractive to you, read on…!

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Steve BrownAn introduction to market research

Integrated sales and marketing agency in London

by Steve Brown on August 21, 2019

Providing a virtual sales support service

As the senior marketing consultant at Abacus Marketing, it is my job to review and respond to all enquiries from prospective clients, regardless of scale and scope. This is no small task, as we tend to receive at least one or two requests for proposal every day, due primarily to our SEO strategy which we have consistently invested in over the last eight years – in fact, we are at least three times more visible than any other marketing agency in London on the first pages of Google and Bing.

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Steve BrownIntegrated sales and marketing agency in London

How to create a successful SEO strategy for your business

by Steve Brown on July 8, 2019

A general introduction to SEO

Our Marketing Matters blogs are primarily aimed at business owners and management teams working for start-up enterprises and ambitious SMEs in and around the London area. However, the same basic principles apply for larger organisations and blue chip companies working across the UK, Europe and globally. So hopefully this article will be of interest to anyone wanting to know more about SEO. You have no doubt heard a lot about search engine optimisation (SEO). It is one of those subjects which is well known, but not necessarily well understood, nor in fact that well delivered. And that is why so many SEO strategies are wasteful, at least to some degree. In part, this is the motivation behind this article, to help you to make a more informed decision. It might be that your current SEO activities are harmful or unhelpful. Google releases updates on a regular basis that penalise anyone who tries to beat the system. In the last 15-20 years, the war between Google and SEO activists has been fought in an ever more sophisticated way. Put quite simply, only white hat strategies and tactics will now work in the long run. Grey hat activities might provide you with some medium-term benefits, but they will eventually catch you out. And black hat activities that deliver instant results will ensure you pay a huge penalty when (and not if) you are caught out.

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Steve BrownHow to create a successful SEO strategy for your business

How to generate high quality sales leads

by Steve Brown on June 7, 2019

Unsurprisingly, many of the companies we work with – regardless of size or sector – are interested in finding ways to generate high quality sales leads through a strategic approach to their marketing activities. There are of course many ways to achieve this goal. Ultimately, the correct solution depends upon a whole host of factors that are bespoke to that particular company. However, whilst the challenges will be unique to individual enterprises, we believe that the basic framework that one needs to consider remains the same for pretty much all organisations.

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Steve BrownHow to generate high quality sales leads