SIX STAR SERVICE

WHAT ARE YOU LOOKING FOR IN A MARKETING AGENCY?

This is the question we first asked ourselves when we launched Abacus Marketing over five years ago, and our six-star service pledge is our answer to this question. We like to treat clients exactly how we would like to be treated by them if the roles were reversed. An attitude of mutuality, respect and decency lies at the heart of everything we do.

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PERFECTION

We don’t claim to be perfect, but we always strive for perfection.

Although we believe that we are extremely good at what we do – strategically, creatively, and executionally – we also believe that it is always possible to improve. Our focus on continual personal development (CPD) means that we are always looking for opportunities to hone our existing skills, as well as to learn new ones.

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PRECISION

Many agencies fail to optimise strategic plans or creative concepts when it comes to delivery.

This is because responsibility is often handed over to a junior member of the team once a contract has been won. At Abacus, project management is always delivered by a director, who is able to provide ongoing analysis, insights and recommendations during the delivery process.

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PROFESSIONALISM

We aim to be utterly professional in everything we do. We work at pace to hit deadlines.

We are polite and personable people who are respectful and considerate. We try to stand in our clients’ shoes in order to see the world from their perspective. We are not ‘yes people’ and will always offer alternative options. We are renowned for our attention to detail.

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PASSION

We always try to delight clients with our attitude, energy and accuracy.

We have an analytical mindset, utterly focused on delivering the best possible results. If we need to spend more time than budgeted to get things right, we do so without question. We know that hard work is often the determining factor in the search for the best possible solutions.

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PARTNERSHIP

Many clients consider us to be their virtual marketing department.

Working in close collaboration always delivers better outcomes. It develops a shared ownership of problems. It creates purpose and focus in our work. It creates the bedrock upon which genuine trust and mutual respect can flourish.

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PERFORMANCE

Everything we do has to be measurable in some way

If you wish to deliver a value add service, then there has to be some mechanism in place in order to measure what you do against the cost of doing it. We look at both sides of the equation and constantly seek to improve what we do.

Please email us at marketing@abacusmarketing.co.uk or call us on 020 7795 8175 for an initial discussion, to get an idea of costs, or to arrange a meeting.

If you would like us to send you a digital copy of our portfolio to give you a better idea of the work we have delivered for other clients, please email portfolio@abacusmarketing.co.uk.

BGL CommunicationsSIX STAR SERVICE