We don’t claim to be perfect, but we always strive for perfection.
Although we believe that we are extremely good at what we do – strategically, creatively, and executionally – we also believe that it is always possible to improve. Our focus on continual personal development (CPD) means that we are always looking for opportunities to hone our existing skills, as well as to learn new ones.
Many agencies fail to optimise strategic plans or creative concepts when it comes to delivery.
This is because responsibility is often handed over to a junior member of the team once a contract has been won. At Abacus, project management is always delivered by a director, who is able to provide ongoing analysis, insights and recommendations during the delivery process.
We aim to be utterly professional in everything we do. We work at pace to hit deadlines.
We are polite and personable people who are respectful and considerate. We try to stand in our clients’ shoes in order to see the world from their perspective. We are not ‘yes people’ and will always offer alternative options. We are renowned for our attention to detail.