Abacus Marketing Blog

The difference between theory and practice is the difference between a novice cook and a cordon bleu chef cooking a five course meal. Even though both might be given exactly the same ingredients and tools.
We use this section of our website to talk about random subjects that spring to mind. We air our thoughts, opinions, advice and points of view with regards to marketing matters – because we really do believe that marketing matters.

Why is copywriting good for business…?

Why is copywriting good for business…? It is probably a truism to state that a significant percentage of companies cut corners when it comes to writing copy for their website and their other sales and marketing materials – e.g. company brochures, product leaflets and corporate presentations – not to mention their direct marketing and advertising […]