How does corporate branding add value to an organisation? Corporate branding adds long-term book value and profitability to an organisation. This is because it is the first essential step in the process of creating a credible and professional shop window for its products and services. It can also help to ensure that staff are engaged […]
The difference between theory and practice is the difference between a novice cook and a cordon bleu chef cooking a five course meal. Even though both might be given exactly the same ingredients and tools.
Why is copywriting good for business…? It is probably a truism to state that a significant percentage of companies cut corners when it comes to writing copy for their website and their other sales and marketing materials – e.g. company brochures, product leaflets and corporate presentations – not to mention their direct marketing and advertising […]
How to create a marketing plan Introduction We create different types of marketing plans for a wide variety of clients, from start-up businesses and SMEs (small- and medium-sized enterprises) all the way up to blue chip organisations. Our clients operate within both the private and the not-for-profit sectors, and within a wide variety of industry […]
What is corporate branding and why is it so important to a business? The Entrepreneur website defines a brand thus: The marketing practice of creating a name, symbol or design [...]
What is the relationship between a Business Plan and a Marketing Strategy? A business plan is a company’s overall vision and mission, and will include reference to every part of [...]
What are the key benefits of social media marketing? Social media has exploded into our lives, both personally and professionally, over the last few years, but there are still many [...]
Six important factors to consider for a social media strategy Just about everyone these days is on social media. But being busy tweeting or getting likes doesn’t necessarily mean it’s [...]