Off-the-page SEO relates to links, trust, social media and personal. The reason links have always been seen as important is based upon the theory that the more people are linking to your website, the more they are talking about it. And this means that it is a more important website, with more credibility and authority. Evidence of paid links has a substantial negative influence on your SEO score. Blogging is a great way to create fresh content on a regular basis that can be used to develop new links.
Trust is all about reinforcing this authority – if the site has been around a long time, this too has a positive effect. Social sharing is also now important, and it is likely that this will continue to grow in future. And personal factors speak for themselves.
What this table goes to show is that SEO is not a black art. Rather, it is a white science. Do it well, and you will be rewarded with a first page ranking for the search terms you are interested in. It is important to make sure that you choose keywords which you stand a realistic chance of being able to influence in a sensible period of time. Results normally take months of effort to come through. Patience is a real virtue when it comes to SEO. And longer keywords are less competitive and, although it is true that they do not generate as much traffic, the quality of that traffic is likely to be much higher and you will be able to feed it through to your website much more quickly.