What We Offer

MARKETING STRATEGY

Marketing strategy is defined as being the efficient use of scarce resources to achieve the desired objectives.

Our job is to clearly understand what these objectives are, to question them if required at the briefing stage and qualify them as part of any business research, and to challenge any pre-conceived ideas as necessary within our strategic proposition, which is the outcome of the marketing strategy phase.

A marketing strategy needs to look at the product and the audience.

CHALLENGING PRE-CONCEIVED IDEAS

It needs to consider the available budget and the desired profits that will be a direct and indirect result of any related marketing activities. It needs to assess and recommend the best media channels to use to achieve the strategic objectives. It needs to establish meaningful success criteria, wherever this is possible.

As far as we are concerned, there is no marketing project in any shape or form that does not require an element of strategic consideration.

This does not mean that a marketing strategy ought to eat up huge amounts of time and money. Good strategy is a consequence of knowledge and experience, attitude and flair, disciplined teamwork, pragmatic brainstorming and creative insight. We believe that we add a great deal of value – much more than most marketing agencies – in all of these areas.
MARKETING STRATEGY

WHAT WE OFFER

BRANDING & DESIGN
WEB DEVELOPMENT
MAXIMISING SALES
DIGITAL MARKETING
EVENT MARKETING