We were appointed by Direct Temping to create a new brand identity for their company and to deliver it across all of their sales and marketing collateral, including their website, brochures, PowerPoint presentation template slides, stationery (business cards, letterhead, folder and compliment slip) and so on.
After signing a confidentiality agreement, Direct Temping shared their business plan and sales figures with us, which helped to inform the development of our marketing strategy. We also undertook market research to understand what the competition was doing, as well as talking to each of the internal stakeholders in turn – this enabled us to really get to grips with the customer journey underpinning the sales process. We also took an in-depth look at their own corporate structure and it quickly became apparent that they needed to expand their new corporate branding throughout the organisation for several reasons. Firstly, to make the brand proposition a more financially interesting one to investors. Secondly, to improve the propensity for cross-fertilisation of sales opportunities amongst existing and new customers. Thirdly, to remove any resistance to change from internal stakeholders and decision makers.
We have also assisted the client on a consultancy basis with the development of various customer acquisition strategies for Direct Temping, as well as corporate branding strategies for other businesses within the group portfolio.