Direct Temping

DESCRIPTION

Direct Temping is a recruitment company that operates exclusively in the online community, providing temporary staff at a value for money price with a transparent fee structure. They are part of a larger organisation, Keystone Employment Group, which provides more traditional permanent and contract recruitment services.

We were appointed by Direct Temping to create a new brand identity for their company and to deliver it across all of their sales and marketing collateral, including their website, brochures, PowerPoint presentation template slides, stationery (business cards, letterhead, folder and compliment slip) and so on.

After signing a confidentiality agreement, Direct Temping shared their business plan and sales figures with us, which helped to inform the development of our marketing strategy. We also undertook market research to understand what the competition was doing, as well as talking to each of the internal stakeholders in turn – this enabled us to really get to grips with the customer journey underpinning the sales process. We also took an in-depth look at their own corporate structure and it quickly became apparent that they needed to expand their new corporate branding throughout the organisation for several reasons. Firstly, to make the brand proposition a more financially interesting one to investors. Secondly, to improve the propensity for cross-fertilisation of sales opportunities amongst existing and new customers. Thirdly, to remove any resistance to change from internal stakeholders and decision makers.

DESCRIPTION CONT…..

We developed three different creative concepts – each of which had its own individual merits that were congruent with the core proposition – contemporary, transparent, simple, fair, credible, established, professional, experienced and competent. The approved route was fine-tuned over a number of iterations before it was signed off. We then created brand guidelines that ensured consistency of message and style across all marketing communications.

We then created a site navigation map, the structure of which was developed through the strategic development stage, and we used this to develop a first stage website in Squarespace, a web design tool that we like to use because it helps to demonstrate to the client how the website is evolving in a technical environment which is easy for us to amend as input is provided. Once approved, the client built the live version of the website within their own technical framework – this meant we had to create CSS templates for them to install on their system. We wrote all of the copy, photographed staff, sourced library images and created animated video. We also delivered a brochure website for their parent company. Both websites include strong SEO benefits in line with Google’s guide to search engine optimisation.

We have also assisted the client on a consultancy basis with the development of various customer acquisition strategies for Direct Temping, as well as corporate branding strategies for other businesses within the group portfolio.

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