Aspire Wellbeing

DESCRIPTION

Aspire Wellbeing is a disability day care centre that has recently been moved out of local government control to sit within the third sector as a not-for-profit privately owned company. Its core remit is to provide financially sustainable on-going day care services to its members. This means that it needs to attract additional forms of income. They commissioned an expert in the field to write a business plan that identified various sources of potential customer from the local area who might be interested in using their facilities.
Website construction began with the creation of a site navigation map, based upon the business plan provided. Once approved, we built a stage one website in Squarespace, a web tool we like to use to test different design layouts in a very efficient manner. We wrote copy for every page of the website and we were commissioned to take photographs of the facilities, staff and members. This only happened once the signage for the internal and external parts of the building had been designed, produced and installed.

Once the website had been approved, we built the live version in Joomla, a CMS system we prefer when we get to the technical stage of development for mid-weight websites such as most of our clients require.

We were also responsible for the creation of a whole range of other materials including; brochure, leaflet, stationery (business cards, letterhead and compliment slip), PowerPoint presentation template slides, various internal interactive PDF forms, visitor badges, mugs, pens, note pads, certificates, thank you cards, staff uniforms, email signatures, an exhibition stand, an event gazebo and so on. To ensure consistency across all elements, we created detailed brand guidelines that reiterated core propositions and key values as well as outlining colour palettes, typography/fonts, image styles, use of logo, and so on.

DESCRIPTION CONT…..

We were commissioned to supply strategic marketing support for the delivery of a wide range of communication materials to help to support the business plan. The quality and depth of the business plan helped us to efficiently and effectively develop a range of logos for them to choose from. The new name, Aspire Wellbeing, was given to us by the business plan, and we developed three different designs, demonstrating how each identity would look on various communication materials including a website, brochure and stationery. Over a three-stage period of design development, the preferred route was selected, fine-tuned and approved. Before starting this process, we conducted a review of the marketplace to analyse competitor activity and this helped us to develop a range of insights and recommendations that fed into our strategic and creative approach.
We test to ensure that the website displays properly on every type of machine including PCs, Macs, laptops, tablets and mobile phones, as well as on every relevant operating system and browser. We also built in various tools including an image gallery, a video gallery, a blogging system and an online calendar/diary. We created various training videos to allow the client to make on-going changes to the content and structure of the website internally (or using a freelancer) without the need to commission us to do so. The website incorporates online forms to encourage enquiries from the target audience and is fully optimised for search engines, congruent with Google’s online guide to SEO.

PROJECT DETAILS

 

  • TASK: Graphic Design, Web Design, Branding
  • DATE: September 2012
Related Projects